Email Marketing

Why Email Marketing Is Important For Business

Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address?

You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized.

Still thinking Email Marketing is not something for your company? Let us give you 5 reasons why Email Marketing is a channel you should not be ignoring.

1. Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it.

2. Personal and Customisable
When you write a post for one of your social media channels, you address your audience as a whole. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

3. Action Oriented
Whether you realise it or not, everybody is trained to do something with an email – reply, forward, click-through, sign-up, or even straight buying. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or start up marketing strategy as a whole, using email will allow you to see results straight away.

4. Measurable
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

5. Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room, office, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

A study last year from Exact target reports that 91% of people use their smartphones to access their email. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!