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Month: January 2018
Did you know that SMS marketing has one of the highest open and conversion rates than any other campaigns? Even though most brands associate a negative vibe to SMS based marketing, it is the only form of marketing that has a 99% open rate according to studies. And the best part is that in 43% of the cases of campaigns, a response is achieved in the first 15 minutes of sending out the campaign. These tempting facts make for a convincing case for players in the real estate sector to take note of the importance of using Bulk SMS marketing services. The primary reason being that Real Estate marketing campaigns always have exclusive targets and they demand qualified leads in short time span because more their inventory stays unsold, more will be the price depreciation.
So how does bulk SMS marketing work for the real estate industry?
There are number of outstanding features that modern day bulk SMS systems bring into the picture. And these would particularly be of interest for real estate sector organizations as it helps them to improve their marketing efforts and achieve sales targets. Here are some of the key features that enable real estate players to sell better with SMS marketing systems.
SMS systems allow you to easily schedule multiple campaigns that can be run on the same group of prospective customers or on different set of customer contacts simultaneously. You might have heard similar features in email campaign tools but today these facilities are available even in SMS systems. You can schedule the time and dates for running campaigns depending on seasonal and festive calendars. Since SMS’s focus on very less text because of character constraints, it is quite easy to setup in a short time frame as well. You don’t have to plan and execute the content creation schedule in advance as even real time campaigns can be fired.
The SMS’s allow text to be appended with smart URL’s that can offer real time tracking of receiver engagement in addition to directing readers to optimized landing pages where more product and service information can be organized and displayed. With geo-tagging and many more properties, it is easier to identify facts such as areas where your messages have more prominence and better reach. This info is vital for further campaign planning’s and brand positioning.
Bulk SMS systems can be configured to be autonomous systems and aid in customer info collection. You can send out a series of messages which collect responses in the form of text or numbers that indicate customer’s choices. In other words, it allows for more targeted surveying of your customers to gain more valuable information about them. These preferences can be loaded into your CRM system to enable agents to contact customers directly with richer information to guide their conversations.
Building Customer Databases
With more auto response enabled conversations through SMS systems, it is easier to build a list of buyers who are more likely to buy or rent a property from you based on their responses. Each SMS can be associated to particular executives and he or she can engage with prospective customers in real time to further nurture their interest into a buying decision.
It is easier to track open rates and responses made with smart SMS systems and you can visualize information collected in elaborate details with facts and figures. Such a deep insight discovery is important to fuel further decisions at managerial level and also allows players to test different marketing and promotional offers for the same class of properties to see which has higher response indicated by more URL clicks.
Cool so what benefits do these advanced features bring for real estate players?
There are numerous factors that would attract key real estate and property agents to utilize SMS marketing services to improve their overall ROI in marketing efforts. Let us have a look at 5 key benefits real estate businesses can derive if they utilize an efficient Bulk SMS marketing service for their promotions.
Lowered Cost of Marketing
While an average field executive will demand anywhere close to a minimum of Rs 30000 to Rs 40000 in a metro city per month, an SMS marketing system enables you to communicate the same info as a marketing personnel would with one-tenth the cost involved and besides maintaining a lower workforce in the long run because these systems can be easily automated and scheduled.
Improved visibility of products and services
Be it selling property or offering assisted premium services, real estate players can utilize SMS based marketing to propagate more targeted campaign messages that have more chances of being read by prospective buyers. Once a clear database of customers or potential customers are obtained, sending in a tailored message for a customer group can offer greater responses than when you conduct an email campaign or any other digital or physical marketing efforts.
Better response rates
As we mentioned in the beginning, SMS marketing has been proven worldwide to offer much better open rates than any other planned campaigns. If you are finding it hard to believe, it only takes a minute to check your phone’s inboxes to see how many unread messages you have in the SMS folder. It will be a bare minimum or many a times there will not be any messages. Around 5 or 6 years ago, there weren’t digital alternatives like WhatsApp or the various internet powered Instant Messenger platforms and people used to have chat conversations via SMS. Today people have a natural tendency to open phone SMS’s mainly because, SMS are mostly utilized only for important communication.
Shorter Content effort
Every time you need to send an email campaign or prepare brochures, flyers, etc. the key challenge that props up is the need to prepare elaborate marketing collateral content. It is a known fact that your potential buyer will only have a minute or so to spare for promotional content be it in their emails or when they get your marketing flyer or brochure in person. If they have to sweep through tons of text or get puzzled with too many visual elements, the interest factor goes down naturally. The reason is that you are not narrowing down their experience to what is important – your property details in a snapshot. With SMS’s it is easy to create a short snapshot of your profile in around 100 characters and these characters are more than enough to ignite curiosity in buyers and trigger a response. The response may either be a click on the attached URL in the SMS or a call back to the number associated with the SMS content or an enquiry over the web, all of which can be converted into sales deals in the near future.
Improved SEO traffic
Yes you read that right! SMS marketing enables personal messages to have an URL attachment as well. This URL can be of a customized landing page for your property wherein you can plan other targeted digital marketing activities. Since SMS based URL’s have more click rate, they bring in more valuable prospective buyer traffic to your web properties and hence offer greater returns on your SEO efforts.
Are these benefits for real?
Just to give a quick fact check, Coca-Cola spends close to 75% of its mobile centric marketing budget on bulk SMS marketing. Over 90 % of end consumers who have participated in an SMS based loyalty program have agreed that they derived some kind of value from the program. With such benefits and high turn-around rates, it is quite a lucrative option for real estate players to give a shot with Bulk SMS systems. Feel free to let us know your thoughts about implementing an SMS based marketing system in your property business and our consultants will assist you in making the right decisions.
Engagement Opportunity :
“60% of people in the world own a mobile phone compared with 40% who have access to the internet.”
If you go with only Email marketing that means you are losing that 20% Engagement opportunity.
That Means, SMS marketing helps you to get more reach and more engagement compare to Email marketing.
And with More Engagement you will get more business and that defiantly boost your business PROFIT.
SMS is faster than EMAIL :
Let’s say you want to give information about weekend offer but you are running out of time.
NOW, If you go with Email to promote your offer that means only 26% people will open your email and only 6% will respond.
BUT, If you go with SMS you will get more than 95% of open rate with more than 40% response.
SMS is Time-Saving:
SMS Marketing is not just affordable but it saves your time too.
With character limitation you cut the long story short and hit the target right away.
But, In Email marketing you have to create long drafts and design your email to get response and this process very time consuming compare to SMS marketing.
Email Marketing is not just time consuming but it demands other skills too to get it done the whole process.
Like, you need a graphic designer to design your email and copywriter to write fruitful and engaging content.
But, In SMS marketing all you need to create 160 characters and you are all set to kick start your SMS campaign.
You Can track SMS with ease :
Most SMS service Provider give you simple delivery reporting.
But, the top players in SMS marketing will not only tell you when your messages have been sent successfully, but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.
In email marketing to track all email is very time consuming task.
But, In SMS you can do it with ease.
In Email marketing, there is a high possibility of your email treated as spam.
That is why SMS marketing is best. In SMS marketing there no such Spam box exists.
And, this is plus point of SMS marketing. That is why SMS open rate is higher than any other marketing.
If, you are looking for SMS service Contact on : 1800 200 0036 NOW.
You want to promote your product or inform you customer about your offer or just share greeting to your customers.
But, confuse which service to use.
There is a one Service called BULK SMS Service you can rely on.
You are still confused about Service Provider.
Meet Obligr – The Best BULK SMS SERIVE PROVIDER IN INDIA
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WHAT Obligr Offer?
- Upload file facility, Made stuffs easier.
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- Support, that cares for you
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WHY YOU SHOULD USE BULK SMS FOR YOUR BUSINESS?
You want to grow your business at low cost with high ROI?
Then there is no other service which can compete with BULK SMS service.
“SMART MARKETER ALWAYS PRIORITIZES BULK SMS SERVICE FOR THEIR BUSINESS.”
WHO ELSE IS USING SMS SERVICE?
Let’s reverse the question
- Who else is not using SMS service?
- Answer is every business is using SMS service..
From Airlines to automobile, form retail to real estate everyone is using SMS service to grow their business.
List of industry using SMS service to grow their businesses.
- Real Estate
- Stock Brokering
- Advertising & Event Management
- Consumer Durables
- Courier & Logistics
- Ecommerce & Portals
- Placements & Consultants
- Hotels & Resorts
- Media & Entertainment
- Tours & Travels
- Web, CRM & ERP
Still you are thinking??
Stop thinking and SIGN UP NOW with Obligr and start growing you business.