The commercial market relies much on the mobile marketing when it comes to promotion and marketing of the brands. Till date, response of any mobile marketing campaign was measured based on Delivery report (DLR) returned by Telecom Operator. Subsequently, companies started using URL enriched text message in the form of tiny URL (third party URL shortening service) for campaign analytics. The responses were measured in such campaigns based on number of clicks made on embedded link(s) in text message. However, such tools could only tell you overall response of the campaign. Capabilities of further drilling down of clicks on who has clicked over the links are not possible. Thus, the campaigns fail to figure out the hot leads interested in their products and services.

To overcome this problem, Obligr has moved a step further in terms of technology to come up with an effective solution in the form of SMART SMS. Now campaigns can reveal who has clicked on the unique URL embedded in the message and hot leads can be segregated for further use.

Previously, it was not possible to know about the users clicking on the URL as it remains the same in every message. Obligr took the initiative to change the scenario, and came up with a solution where URL can be sent with a different algorithm to each user using our proprietary URL shortening service. Though we use different algorithm for each message in a campaign, however, the URL redirection, post click will take all the users on the same page. Our SMART algorithm tracks each associated mobile number individually.

This is not the first time when Obligr has come up the revolutionary innovation in Mobile Marketing industry; take a dip in the pool of past, you will find – Obligr is the first in the mobile marketing arena to come up with URL shortening service, to count the number of hits on the sent URL and many others. All these things together have worked in the favor of the clients to use the enterprise messaging service in much better conduct.

Our clients can now categorize the users on the basis of action performed by them, and can interact with them as per their category. This will contribute in better interaction with client, which will finally results in increased leads and profit margins.

Think beyond delivery; now track your users in real time using SMART SMS. It has been extended free of cost to all our existing Obligr users.

Stay connected with Obligr to receive more updates, features and innovations.

SMS marketing

The corporate world does not hesitate in trying the ideas and the things that claim to offer benefits in quick instance of time. However, most of the time such ideas or things fail to deliver what they promise, but it doesn’t happen in every case. Today, I will be discussing a random case in which the innovative idea delivered more than it promised.

The last festival season when every business individuals was coming up with lucrative offers and discounts to the customers to attract them towards their businesses, ‘The Fancy Land’ garment shop owner took the help of sms marketing to bring the customer to his shop. He designed a message campaign to address the existing customers and prospects.

The text message was consisted of discount and a gift offer to every customer visiting and making purchase on his shop till the festival day. He aggressively shot the campaign on weekend as he was sure more people will turn to his shop in weekend. To his surprise, the customers were much more than he expected and he was able to make good profit in the festive season.

Here, people must understand that you should communicate with your targeted audience via the best possible and easy way. Technology can assure you both the things and that too in very cost-effective rates. The mobile phone has become the most common thing in the life of the people. Thus, whatever your business is, whatever your targeted audience is, the best possible way to communicate with them is SMS.

It is the demand of the time that every business person or entrepreneur should opt for SMS marketing not only to promote or advertise his products or services, but also to offer help and support to existing clients. In addition, it can be the best medium to inform the clients regarding their transaction and to deliver other important information.

sms marketing for business
  • Why choose bulk sms for business?
  • We all know that – the current era is technology-oriented. Thus, every business individual keep his business connected with the technology to run it smooth constantly. If you will look at the global market closely, you will find that it relies much on the text messages when it comes to brand promotion, sharing the information and for online verification.

Brand Promotion:

When it comes to increase the sales, branding need to be done in a way that it can affect most of the targeted audience.

A SMS makes direct reach to the customer. It explains everything to the targeted audience in a very simple yet effective way.

All a client needs to do is to read the text. No technical knowledge is required. Also, it takes mere seconds to read the message. If you try to reach the customers through call, most of the calls may get dropped due to hectic schedule of the individual.

Also, sometimes calling at some inconvenient time to the customers may turn them intrusive, whereas, SMS can be read by them in their free time.

Also, one may forget the things discussed over call but SMS remain there in inbox to remind them in case they forget.

Exchange of Information:

It is very important in the business to share the relevant information to the customers and within the business departments.

SMS can be the best medium to carry and deliver such information. Also, it works as a proof that you have passed the information to the concerned department and the targeted audience at proper time.

The customers generate faith in you if you remain in touch with them by providing useful information regarding the brand after every short interval of time.


Every business is either online or planning to come online these days. Thus, it is important for them to have a quick verification procedure of the customers registering online.

Sending them the verification code through text message can be the most convenient way to reach them and to verify their identity.

SMS Marketing can work for a business individual on all above mentioned scenarios. One must give it a try to have a feel and benefits of the best non-voice technology.