Bulk SMS services are in great trend these days to ensure a great amount of effective marketing that takes place to have a huge impact in a manner that one cannot face any kind of trouble. There are two kinds of SMS services that generally falls under the Bulk SMS services such that one can easily have the best promotions of their brands in the best possible manner. These are the two kinds of SMS gateway through which information is spread in the convenient and secured manner.

API(Application Programming Interface) is basically a set of rules and regulations that are properly followed in the manner of generating the information as well as communication among the public that enables the developers to get positive results. They are very useful in terms of integrating the website and at the same time

Through the help of the API SMS gateway you can bring a delight on the face of your customers to get the best reliable sources. Through the seamless way of promoting one can ensure to have a great amount of ROI with authentic feedback and communication tunnels. You are able to get the best in class strategy of promoting the brand in the most effective manner. Any kind of application, website or brand can be well integrated through API and ensure to have the successful conversion with good business leads.

Features of API Bulk SMS Gateway

  • Real Time DND Number that ensures to provide you with the facility of having great results in a short span of time.
  • Various SMS Templates to select the best possible ones in town to get great leads for your business
  • Proper Research Based Delivery Reports to get great good SMS mechanism to ensure great delivery mechanism


OTP’s often referred as one-time password are generally the secured passwords sent through the secured channel of a SMS to users by banks for making any kind of digital payments, portals and companies to access documents that are safeguarded in the form of OTP’s. These SMS have an instant delivery option and make sure that you no longer have to face any kind of trouble while making the SMS channel.

Features of OTP SMS

  • Easy integration of the channels for your benefits such that you ensure to have a proper network.
  • Dedicated Routes for SMS Gateway and great response
  • Live Delivery Route


Digital Media is basically a stream of technology and a medium to connect large chunks of people to communicate thoughts, share information and impart knowledge through a wide spectrum of content focusing on different aspects like law, politics, literature, economics, technology,commerce, education etc. It is a combination of internet with the professional computing and is indeed a great medium to reach people anywhere at any time.

Companies and organizations carry out the marketing process such that you will have to get great reach among your audience so that you will no longer have to face any trouble while introducing your products and services. The marketing done through the help of digital media is known as digital marketing. Different types of marketing strategies are employed to ensure that new customers are acquired in a manner such that one can ensure to have a great results as well as profits.


  • Email Marketing- One of the easiest technique for various kind of communications that are carried out by companies and organizations in bulk are the Email Marketing aspect. Through the help of commercial activities you are able to ensure to reach the information at a distance with regular updates and inputs.


  • Search Engine Optimization– SEO or the Search Engine Optimization is one of the most advanced technique of digital media that takes care of the reach among the targeted audience in a short span of life. It enhances the visibility quotient of a website or a page such that you no longer have to face any kind of trouble. One can create a great marketing strategy through paid or unpaid options such that one doesn’t face much of trouble.


  • Social Media Marketing– The back bone of digital marketing is social media with so many technology and approach to enhance the quality of the aspect. Various social media channels like Facebook, Twitter, Instagram, LinkedIn etc are a great way to carry out the effective marketing techniques for your business and increase the charm in a very potential manner. Through these sites of social media a brand or an organization can attract a lot of traffic for their enterprise.


  • Bulk SMS Services– Through this with the help of mobile technology one can easily utilise the method of sending the promotional marketing messages to the customers.

Hence, one can easily try out the amazing marketing strategies to increase the way technology help. 


SMS Marketing is one of the effective tool of advertisement that help in growing business. In India two types of SMS are allowed for business marketing. Bulk SMS services are used for the purpose of advertisement. There are majorly these two kinds of routes- Transactional SMS and Promotional SMS. Both of them have different targets and goals. Both of the SMS gateways have distinct kind of characteristics and are used in the much more reliable as well as in the cost effective manner.The transactional SMS and Promotional SMS target the different audience. 

Here are the differences listed between Transactional SMS and Promotional SMS inorder to choose the right gateway as per your requirements:

  1. Transactional SMS

Transactional SMS are the kind of messages that are sent to the customers for passing the information with respect to the product and service. For example:

1)A message sent any eCommerce portal to the consumer regarding the payment made against the cost of the product.

2) A message sent by the bank to the account holders in terms of the balance of the weekly amount or with regards to any kind of transaction that takes place.

At Obligr Business Solution a proper kind of template is offered as per the approved norms and regulations such that there will be no kind of problems.

Advantages of Transactional SMS

  • The messages are easily sent through DND numbers
  • With the help of bulk SMS services available one can easily deliver urgent information
  • Unlike the time constraints in the Promotional SMS the transactional SMS can be shared for any kind of time constraint.
  • The API gateway helps in the integration of the software so that personalized SMS can be easily sent.


  1. Promotional SMS

Promotional SMS are basically the SMS that are sent for the purpose of effective marketing such that you are able to get the affordable solutions of marketing in the most appropriate manner.


Features of Promotional SMS

  • The sender ID will easily be generated through the process of Dynamic Sender Number
  • Both the High priority SMS gateway and Normal Gateway facility are provided
  • The multiple kind of gateway is easily assigned to the clients in the automatic manner.


Both the different kinds of SMS are important and have different advantages. They can be used in a manner so that there are effective ways of marketing to get great business.