sms marketing services

Around the world every minute some thousand millions SMSs are sent. In this dynamic and fast changing world, its very necessary to reach customers in every possible time.
However in recent couple of years SMS are being used for business purposes also.
Since SMSs are being quite cheap and ROI based tool.
Best SMS services in India like has also launched their services for Small size firms as well Big corporate business houses.
Majorly SMS tool is used as marketing concept by banks, drink firms, entertainment and real estates.
These days SMS can be sent via various platforms like mobile phones, computers, laptops and online websites.
SMS Marketing by mobile phone is an innovative method of marketing to sell a product and for branding purpose.
Now a days everyone of every age group is carrying at least one mobile phone and to reach them SMS is simplest mode.

Benefits of SMS for Marketing: With the help of best SMS service provider, in this full of competition world it is necessary to reach every edge via latest technology, where SMS is best method.

For example organizations marketing campaigns, price, and special offers or news or headlines and may be sports updates.
Via SMS marketing campaign its very simple to provider alert services to your subscribers.

Aggregators Vs Re-sellers

One common question keeps triggering our mind while working in Enterprise Messaging business “What is the difference between an Aggregator and a Re-seller.”

Due to high market competition, there are lots of ted-talks in the market confusing us alot. However, we all are still looking for one right answer to our question. Recently, an attempt was made by Obligr team to get a clear conceptual idea about it. In this attempt, Team had arranged a face-to face sessions with some of the industry experts who had contributed more than 10 years of their knowledge and experience in this industry. After receiving so called ‘satisfactory answers’ and explanations on dissimilarities between both entities, we have summed-up their notes in simple words. According to them, there are 4 main differences between an Aggreegator (Refered here as ‘A’) and a Re-seller (Referred here as ‘R’):
Difference 1.

A: An Aggregator is an organization, which purchases high SMS volume directly from the Telecom Operators. i.e. Vodafone, Airtel, Idea, Aircel, MTNL, BSNL, etc. This Aggregator sells sms to any Re-seller.
R: On the other hand, Re-seller is a company, which buys SMS either from an Aggregator or any other Re-seller, and finally sells it to their own end users.
Difference 2.

A: In reality, there are approx 20-30 Aggregators in the market that buys sms traffic in Crores from the Operators.
R: Re-sellers are plenty in numbers, and usually deals with below 1 Crore sms volume.
Difference 3.

A: An Aggregator is not able to change much in their per sms rates, while dealing with Re-sellers.
R: On the contrary, a Re-seller may consider good amount of profit while selling sms to their end users.
Difference 4.

A: While dealing with Re-sellers, an Aggregator won’t look for applying cutting, as they focus on 100% sms deliveries.
R: Although, Re-sellers tends to put various logics like cutting, overselling, etc in sms to achieve maximum profit.
Hope this article helped you in understanding the real difference between an Aggregator and a Re-seller. Obligr Team will keep you posted on the latest findings and various helpful articles to keep us well abreast with the market trends.


Mobile phone communications has transformed from luxury to common requirement for business people reach their customers. However, there are several difficulties in reaching large number of customers when sending them text messages through mobile phones. SMS Gateway is Software that reduces all these difficulties and complications by delivering text messages to them very easily in just a click.

SMS Gateway is a perfect way to send SMS in bulk for connecting your business to the outer world. SMS Gateway Tool pushes and pulls SMS smoothly over different channels from a particular network. Obligr SMS Gateway Software tool can be either used on web or integrated to your site or application; or be directly used on excel by installing a plug-in on your Computer without opening the browser to send out text messages. This tool is very useful for online marketing used by several businesses for product/services promotions, for sending automated verification codes from web to mobile, for sending class schedules, parent notifications in school, offer updates, transactional or payment messages, etc…  Now, even government is using bulk SMS gateway to reach out their professionals, volunteers  and broadly even to citizens.


With the change in technology, the bulk SMS services are now able to take a proper turn in the field of advertisement such that a new era is starting of marketing at affordable and cost friendly rates. Through Bulk SMS Services in India, the newly launched start-ups and the entrepreneurs are able to gain access to a reasonable medium of marketing their products and services.

From media industries to banks to e-commerce portals, all are switching on the bulk SMS services to increase reach ability in an Eco-friendly manner. Through the help of mobile phone terminals, one can ensure to have a perfect bliss of combining the time and money. In the past Print and Broadcast media was the only solution to gain access to spread the message to your counterparts. However, the digital media is able to outshine the Print Media which was an expensive affair. Not only the marketing has become direct but also one of the most efficient in terms of the heavy chunks of money employed in marketing strategies.

Through the help of an SMS sent through the mobile phone, one can easily gain access to the target market. The best thing about it is that it has become one of the easiest as well as cheap source of marketing.

With an easy to use technology the Bulk SMS services play an important role in sending the information, alerts or any kind of reminders to the people. For every organization, the Bulk SMS services are able to update us with the most progressing technology so that one is able to become the most amazing inclusion in the field of mobile technology. Unlike the Print Media the bulk SMS services are able to ensure a lot of discounts and coupons for the effective way of brand promotion as well as the services can easily be made through the help of a simple SMS that is fully safeguarded and integrated with the software.

Through one of the best Bulk SMS vendors Obligr one is able to get much better ROI with the conversions so that the best possible solutions are provided for different kind of demanding businesses. It is very important to get great amount of returns in order to fulfill the requirements of effective marketing through Bulk SMS services in India.

The targeting is much sharper with the wide variety of geographically touch through SMS Marketing.