Bulk SMS Service Provides a unique opportunity to e-commerce website where they can bridge the gap for customer service by offering SMS Service Technology. They are able to improve conversion and sell more goods as per customer choice. With the help of Bulk SMS, you can boost sales, on-site metrics and customer service & customer retention for your website.
Bulk SMS is the process of disseminating large volume of SMS messages to the targeted audience. This audience can be an existing customer or anyone who have opted to an SMS list that is appear on the website.
Areas where use Bulk SMS Service by website owner:
Customer Service: Customer Service can be improved by Bulk SMS Service. Customer can easily text their queries, comments & Feedback on your service. If any customer purchases a product then found any damages then they can text their problem to customer service & Customer service easily apologies in a smooth way that easily improve customer service.
Payment Security: For e-commerce portal, payment security process is improved with two factors of Authentication. System asks one time password (OTP) before doing payment transaction and that password come to given mobile number which protects from hackers.
Shopping Cart: Registered Customer gets alert SMS for delivery process with update confirmation messages and delivery notification. Regular update service via SMS encourage customer for repeat purchase.
Special discount to loyal customer: You can reward your loyal customer with exclusive discount offer on their phone by sending SMS in special occasion.
Customer Retention: Bulk SMS service help to encourage customer to buy more and more often with special discount & offer & also encourage customer for repeat purchase.
Today smart marketing is about using various technology channels to reach out to your customers. Be it the use of social media like Facebook, Snapchat, Instagram or using the more traditional medium of SMS and Voice. One point that cut across is that usage of technology is imperative at all levels. The question many ask is why SMS is still one of the smart channel and crucial part of business marketing & communications.
To understand this we should know that SMS was conceived with the dire need for seamless communication without interrupting the person and its basics are still relevant in the present world. Today, SMS has evolved from being peer-to-peer communication to more business communication and is handy for transactional, promotional or OTP related messages. Its lighting speed has made it a viable option for every business. Today, SMS can be easily integrated to the digital marketing strategy and thus, adds to the digitized interaction.
There are other marketing strategies which could be faster, but nothing competes with the swiftness of SMS.. And, amongst all the available channels of marketing, SMS thrives as a spam free marketing process. While before the rules and regulation came into force, spamming was one of the challenge in SMS, but not any longer. SMS marketing revolves around short, crisp and to the point communication, which in turn increases the rate of conversion. The 160 characters limit is actually a boon for marketers, instead of being a limitation.
SMS has become the messenger in this era of technology driven communications, where consumer prefers to stay informed with the crisp messaging on the go. Today is an era where voice calling is considered an intrusive strategy and e-mail goes in junk most of the times. The fact about customer and marketer relationship is that the customer can opt out of service anytime. Obligr channel marketing calls for a proper integration of thought, message and multiple channels. A perfect Obligr channel marketing rotates around the SMS features, because it truly molds itself in the shape of the message.
The popularity of cell phones has grown tremendously in the recent times. In a recent study, it was stated that most people spend maximum time with their mobile phones instead of sitting for hours in front of their computer. Today, these high end devices are no more a luxury. You can find them with each and every person on the street. The SMS is one of the highlights of a mobile phone. All mobile phones have this feature. It is a short, simple and effective way of communicating with someone when you are not able to call that person. SMS is abbreviated for short messaging service and is hugely popular across the world. People across the world send hundreds of SMS everyday to their business colleagues, friends and even strangers.
Realizing the various benefits offered by SMS, many small and medium sized companies now prepare a separate SMS marketing plan to be integrated into their core marketing plan. SMS marketing is the talk of the town. Sending bulk SMS can be done easily using a reliable bulk SMS software plan. When you send SMSes in bulk, you indirectly create a lot of publicity for your product or service. SMS marketing is probably the only way to reach maximum number of people in a lesser span of time. SMS marketing software can be easily purchased online. However, before you come up with a SMS marketing campaign, there are few important rules to be followed. First and foremost, it is essential that you observe all laws and ethics and only obtain mobile phone numbers from the people who have voluntarily given their numbers to your firm.
Your prospective clients should not feel cheated when they are bombarded by spam messages in the name of SMS marketing. There are several ways to make your potential clients readily share their phone numbers with your company. The most convenient way is to ask them to submit their mobile phone number when they sign up on your company website. Besides this, there are many ways of expanding your database of potential and existing clients to whom you can up-sell.