Today, calling and sending messages via the mobile phone has become the most common way of staying in touch with your friends, family and office colleagues. The mobile phone is a device that has brought a wave of revolution in long distance calling. Today, it is difficult to find someone who does not own a mobile phone. Sending SMSes is a common way of keeping in touch with your near and dear ones when calling becomes expensive or when you are not able to reach the other person.

Today, SMS services are quite popular. The market for SMS is rapidly booming. A recent report suggested that almost 73% of people living in the United States heavily use the SMS service to keep in touch with their friends and family. The study also stated that more people living in the US now prefer to send a quick message instead of calling. Not just in America, even other countries are seeing an enormous boom in the SMS market. Many small and medium sized companies now heavily rely on the power of the SMS to get their message across to the desired audience. SMS marketing is considered to be one the most cost-effective ways of sending your message across. However, before your company plans to launch an aggressive Bulk SMS marketing plan, there are certain things you need to well consider. First and foremost, it is essential that you use a short and easy to remember code for your mass SMS campaign.