As we know, content is one of the top online marketing trends. A blog is an effective and new form of marketing. It offers good stuff for business like lead generation. A blog is a platform where a blogger or business owner can share educational content like informational articles, tutorials, product demo, videos, attractive visual content, and many more for readers & customers. It builds an online reputation & generate more quality leads for business- Click here to learn more.

But million dollar question is, how can you create your business blog more interesting and engaging? How can you attract more people to your blog? If you are curious to know answers of these questions, give this article a view. This article contains some helpful tips which will surely help you.

Let’s start with some blogging tips.

Tip #1. Know Your Business Goals

  • The hardest part of blogging is the beginning

  • Find out what are your objectives for the blog

  • Inform your readers about your business mission & values

  • Educate customers or readers about your products or services

  • Establish yourself as an expert in your industry

  • Offer blog post on regular basis.

business goals

Tip #2. Know Your Audience

  • Visitors can communicate with you directly through their comments.

  • Visitors share their information to get some educational stuff like eBook, guide, webinar, white papers etc.

  • This help you to learn about your audience.

           -Industry type

           -Business type

           -Revenue

           -Locations

           -Age range

           -Gender

           -Occupation

           -Education level

  • Use this information to develop ideal content which can solve their queries

  • Build your network. Create community & join community to share your content.

know your audience

Tip #3. Create Content Strategy

  • Don’t just plan to write- Create a strategy.

  • Create content that serves both your business goals and your audience.

  • Create a blog post with original content on regular basis.

  • Never create a boring content. Follow RITE- Relevant, Interesting, Timely, and Entertaining.

  • Tell people about your post with a great headline.

  • Develop relationship with bloggers in your niche industry.

  • Stay up to date about your industry and share updates, news etc, with your audience.

  • Create different type of content:-

          – Blog Post

          – Videos

          – Tutorials

          – Product demo

          – Infographics etc.

  • Choose the topics which are relevant to your expertise.

  • Offer relevant content which is related to your title or topic. it is the most important practice you must follow.

  • Find the best time to write.

create content strategy

Tip #4. Clean Design & Layout

  • Make sure your blog is user friendly so people can engage with this.

  • Provide subscribe option to blog, so visitors can subscribe & get new updates of your blog.

  • Visitors or users can navigate to previous blog post.

  • Blog must be easily accessible from website homepage.

  • Blog must has search function. It allows users to search anything on your blog.

  • Users can easily like & share posts on social media channels.

  • Update your content regularly that makes it more engaging.

  • Media can grab visitor’s attention easily. So add attractive media like images, video etc. Which should be relevant and related to content.

clean design & layout

Tip #5. Some Other Best Practices

  • Post must have a catchy title which can grab attention like “How to_____”, “Trends You Need to Know___”, “Top 10 Tips___”, “Most Effective Ways____” etc.

  • Bullets points should be used to break large sections.

  • There should be at least one visual or media in content which encourage people to click on your blog post.

  • Adding a call to action can be a good way to engage readers.

  • Post must focus on your targeted keywords. Select the long tail keywords.

  • Title must contain targeted keyword.

  • Blog post must include focused keyword at least a couple of times.

  • Image or graphics must contain alt text.

  • Links the post with other relevant pages & your previous blog posts.

  • Ask for comments, questions and feedback.

  • Ask your audience to share the post on social media channels like Facebook, Linkedin, Twitter & Google plus.

  • Share your blog post on social bookmarking sites :- StumbleUpon, Tumblr, Pinterest, Digg, Delicious etc.

Final Words !

So, now you have some best practices & if you follow these you can create more interesting and engaging blog.

A blog is far more personal and is an excellent way to give your company an unique edge & voice. It is an ideal way to ensure that your customers keep coming back to your site. Keep updating your blog and a little bit of patience will bring good results.

20-catchy-and-creative-slogans

A slogan is “A catch phrase or small group of words that are combined in a special way to identify a product or company.” (Source: Entrepreneur)

How to create great slogan:

1. Slogan must be catchy, memorable and quickly recognizable.

2. Reveal product’s benefits clear to the audience. Create a positive feeling for consumers.

3. Create an Original slogan which differentiates your brand from your competitors.

4. Use proven words and short keywords.

Here are 20 catchy slogans and tag-lines.

1. Volkswagen: “Think Small”

Established in 1937. Volkswagen means “people’s car” in German. Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany.

2. Harley-Davidson: “American by birth, Rebel by choice”

Harley-Davidson is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century(1903).

3. Nike: “Just Do It”

Just Do It is a trademark of the shoe company Nike. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words.

4. Adidas: “Impossible is Nothing”

Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Adidas was founded on 18 August 1949 by Adolf Dassler.

5. Apple: “Think Different”

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. “Think different” was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.

6. Walmart: “Save Money. Live Better.”

On September 12, 2007, for the first time in 13 years, Walmart introduced new advertising with the slogan, “Save Money Live Better,” instead of “Always Low Prices, Always.”

7. Levi’s: “Quality never goes out of style”

Levi’s was founded in 1853 by Levi Strauss. The company’s corporate headquarters is located at Levi’s Plaza in San Francisco.

8. McDonald’s: “I’m Lovin’ It”

The “I’m Lovin’ It” campaign was launched way back in 2003 and still stands strong today. This is a great example of a slogan that resonates with the brand’s target audience.

9. IBM: “Solutions for a small planet”

The International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York.

10. Verizon: “Can You Hear Me Now? Good.”

It’s easy to remember and it’s so basic and simple that it can’t be interpreted any other way. Verizon is an American broadband and telecommunications company, the largest U.S. wireless communications service provider.

11. Sony: “Make Believe”

The words “make.believe” was a global brand strategy for multinational electronics corporation Sony. The words “make.believe” were designed to unify the company’s efforts at communication, and to reinvigorate the Sony brand.

12. L’Oréal: “Because You’re Worth It”

The L’Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world’s largest cosmetics company, and has a registered office in Paris.

13. Nikon: “At the heart of the image”

Nikon is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products, founded on July 25, 1917.

14. Kodak: “Share Moments. Share Life.”

Kodak, is an American technology company that concentrates on imaging products, with its historic basis on photography. The company is headquartered in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888.

15. M&M: “Melts in Your Mouth, Not in Your Hands”

M&M’s originated in the United States in 1941, and are now sold in as many as 100 countries. The company’s longest-lasting slogan reflects this: “Melts in your mouth, not in your hand.”

16. FedEx: “When there is no tomorrow”

FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee.

17. KFC: “Finger Lickin’ Good”

KFC (short for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain (as measured by sales) after McDonald’s. (Wikipedia)

18. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

MasterCard is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York. MasterCard’s two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and in 46 languages.

19. Nokia: “Connecting People”

Nokia introduced its “Connecting People” advertising slogan in 1992, coined by Ove Strandberg. At Nokia, “Connecting People” is more than a tagline. It’s a mission statement that has guided almost everything they’ve done for over 20 years.

20. TagHeuer: “Success.It’s a Mind Game”

TagHeuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories. The name TAG Heuer combines an abbreviation for Techniques d’Avant Garde and the surname Heuer.

5 Must Do Approach To Increase Your Sales Through Mobile Marketing

Even if you go to the past at the fairy era you would find fairies having text enabled phone. Yes! I actually don’t remember a single phone from my childhood in which we can’t send messages. Even today when  mobile’s definition has changed completely and people spend a lot of time on various Mobile apps, yet you can see all the phone have the text facility.

So, it can be said that text is a thing which was there to contact your customers and still with us and most it would be safe to bet that it will remain till next decade.

So, if something is that much important and handy with people then it would be a silly decision not including it in your business marketing strategy.

So, start working on your Mobile Marketing area and we have 5 approaches for your business to achieve success and increase sales through the Mobile Marketing.

1. Give A Value To your Customers

If you made such hard efforts and have acquired their contact number then start making sense of it by providing some value to your customers and making them think that they have provided their contact in some worthful hands.

Keep yourself in their stage and think that if you would be the same person then what would be your interest and concern to know about.

If you’re not going to provide something that worth then probably you’re going to lose your attachment and their interest towards you and this lack of concern can push you towards the unsubscription.

And Once you lost, they ain’t likely to come back. So always remember to maintain the worthiness of your content you’re going to provide and give value to your customers.

2. Offer Something Worthful

We start ignoring messages of even our best friend if he/she start to send the messages again and again. Seriously it’s too annoying! If you can bother even your best friend then how can you expect the same from your customers? Never start to  bombard  your customers with bootless messages and ads.

One of the best way to show that you value your customers and take their contact information and their trust very seriously is start delivering them a mobile exclusive offer or coupon that is segmented to their interest.

3. Work Out For Customer Experience

You are in the market because of your customers. So, never compromise with the customer service criteria of your company. If you sending texts to your customer to promote your product be ready for their reply. Make sure the information you’re providing for your customer about yourself in the texts should be answerable 24X7. If you are providing a direct link in your text so that customer can visit your website without any problem. Try to make it very clear and handy so that people can click even they are busy.

4. Call To Action

One of the most vital reason of a success and failure of Bulk SMS Marketing campaigns is their call-to-action.

Call To Action is a property in which people can direct visit to the page and follow you the way you want them to go. Sometimes when I see  a message even I am interested  I nowhere get the CTA and close the message again.

Be sure it’s not an email but a text and there are no spam filters for texts, right? So most of the messages you will deliver will get read by your customer. So, never aim to just get read off, if you’re using Text marketing concentrate on the sale that you get from your messages.

So, for that make your CTA Huge, clear and readable enough so that no customer would leave behind your message without taking any action.

5. Be Thoughtful About Timings

There are no spam filters for Texts that doesn’t mean that you are free to keep delivering messages 24X7 and start annoying your customers. This will only show you the face of unsubscription and nothing else. So, it’s very important to be thoughtful about the timings you are sending messages to your subscribers.

Never send messages after 9 P.M and before 9 A.M , apart always keep in your mind the holidays.

What is GST?

Goods & Services Tax is a comprehensivemulti-stagedestination-based tax that will be levied on every value addition.

To understand this, we need to understand the concepts under this definition. Let us start with the term ‘Multi-stage’. Now, there are multiple steps an item goes through from manufacture or production to the final sale. Buying of raw materials is the first stage. The second stage is production or manufacture. Then, there is the warehousing of materials. Next, comes the sale of the product to the retailer. And in the final stage, the retailer sells you – the end consumer – the product, completing its life cycle.

So, if we had to look at a pictorial description of the various stages, it would look like:

GST basics

Goods and Services Tax will be levied on each of these stages, which makes it a multi-stage tax. How? We will see that shortly, but before that, let us talk about ‘Value Addition’.

Let us assume that a manufacturer wants to make a shirt. For this he must buy yarn. This gets turned into a shirt after manufacture. So, the value of the yarn is increased when it gets woven into a shirt. Then, the manufacturer sells it to the warehousing agent who attaches labels and tags to each shirt. That is another addition of value after which the warehouse sells it to the retailer who packages each shirt separately and invests in marketing of the shirt thus increasing its value.

Value-addition

GST will be levied on these value additions – the monetary worth added at each stage to achieve the final sale to the end customer.

There is one more term we need to talk about in the definition – Destination-Based. Goods and Services Tax will be levied on all transactions happening during the entire manufacturing chain. Earlier, when a product was manufactured, the centre would levy an Excise Duty on the manufacture, and then the state will add a VAT tax when the item is sold to the next stage in the cycle. Then there would be a VAT at the next point of sale.

So, earlier the pattern of tax levy was like this:

ClearTax GST

Now, Goods and Services Tax will be levied at every point of sale. Assume that the entire manufacture process is happening in Rajasthan and the final point of sale is in Karnataka. Since Goods & Services Tax is levied at the point of consumption, so the state of Rajasthan will get revenue in the manufacturing and warehousing stages, but lose out on the revenue when the product moves out Rajasthan and reaches the end consumer in Karnataka. This means that Karnataka will earn that revenue on the final sale, because it is a destination-based tax and this revenue will be collected at the final point of sale/destination which is Karnataka.