As we know, content is one of the top online marketing trends. A blog is an effective and new form of marketing. It offers good stuff for business like lead generation. A blog is a platform where a blogger or business owner can share educational content like informational articles, tutorials, product demo, videos, attractive visual content, and many more for readers & customers. It builds an online reputation & generate more quality leads for business- Click here to learn more.

But million dollar question is, how can you create your business blog more interesting and engaging? How can you attract more people to your blog? If you are curious to know answers of these questions, give this article a view. This article contains some helpful tips which will surely help you.

Let’s start with some blogging tips.

Tip #1. Know Your Business Goals

  • The hardest part of blogging is the beginning

  • Find out what are your objectives for the blog

  • Inform your readers about your business mission & values

  • Educate customers or readers about your products or services

  • Establish yourself as an expert in your industry

  • Offer blog post on regular basis.

business goals

Tip #2. Know Your Audience

  • Visitors can communicate with you directly through their comments.

  • Visitors share their information to get some educational stuff like eBook, guide, webinar, white papers etc.

  • This help you to learn about your audience.

           -Industry type

           -Business type

           -Revenue

           -Locations

           -Age range

           -Gender

           -Occupation

           -Education level

  • Use this information to develop ideal content which can solve their queries

  • Build your network. Create community & join community to share your content.

know your audience

Tip #3. Create Content Strategy

  • Don’t just plan to write- Create a strategy.

  • Create content that serves both your business goals and your audience.

  • Create a blog post with original content on regular basis.

  • Never create a boring content. Follow RITE- Relevant, Interesting, Timely, and Entertaining.

  • Tell people about your post with a great headline.

  • Develop relationship with bloggers in your niche industry.

  • Stay up to date about your industry and share updates, news etc, with your audience.

  • Create different type of content:-

          – Blog Post

          – Videos

          – Tutorials

          – Product demo

          – Infographics etc.

  • Choose the topics which are relevant to your expertise.

  • Offer relevant content which is related to your title or topic. it is the most important practice you must follow.

  • Find the best time to write.

create content strategy

Tip #4. Clean Design & Layout

  • Make sure your blog is user friendly so people can engage with this.

  • Provide subscribe option to blog, so visitors can subscribe & get new updates of your blog.

  • Visitors or users can navigate to previous blog post.

  • Blog must be easily accessible from website homepage.

  • Blog must has search function. It allows users to search anything on your blog.

  • Users can easily like & share posts on social media channels.

  • Update your content regularly that makes it more engaging.

  • Media can grab visitor’s attention easily. So add attractive media like images, video etc. Which should be relevant and related to content.

clean design & layout

Tip #5. Some Other Best Practices

  • Post must have a catchy title which can grab attention like “How to_____”, “Trends You Need to Know___”, “Top 10 Tips___”, “Most Effective Ways____” etc.

  • Bullets points should be used to break large sections.

  • There should be at least one visual or media in content which encourage people to click on your blog post.

  • Adding a call to action can be a good way to engage readers.

  • Post must focus on your targeted keywords. Select the long tail keywords.

  • Title must contain targeted keyword.

  • Blog post must include focused keyword at least a couple of times.

  • Image or graphics must contain alt text.

  • Links the post with other relevant pages & your previous blog posts.

  • Ask for comments, questions and feedback.

  • Ask your audience to share the post on social media channels like Facebook, Linkedin, Twitter & Google plus.

  • Share your blog post on social bookmarking sites :- StumbleUpon, Tumblr, Pinterest, Digg, Delicious etc.

Final Words !

So, now you have some best practices & if you follow these you can create more interesting and engaging blog.

A blog is far more personal and is an excellent way to give your company an unique edge & voice. It is an ideal way to ensure that your customers keep coming back to your site. Keep updating your blog and a little bit of patience will bring good results.