online marketing strategies for your business

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing


Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

#2. SEO Strategy


SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

#3. Mobile Marketing


Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

#4. Content Marketing


Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

#5. Social Media Marketing


Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

#6. Email Marketing


E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

  • Cost effective marketing tool

  • Build close relationship between business and customers

  • Measurable marketing tool

  • Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).

  • Easily integrate with other marketing tool like social media.

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!