SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.
There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.
But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic- tac.
Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”
Hence it can said that Text Marketing is an easy approach for both the customers and the marketers.
It’s obvious that being a marketer you can’t blow off any of the marketing approach but if you are in the category of those marketers, who lives, drinks, even breathes for Email Marketing, then it’s the time to change your mentality and spread your hands for Text Marketing as well.
This is not only because of my words but because of what the statistics speaks for Text Marketing.
Trust me, we have walked very far from the era where we used to compare the “Email V/S SMS”, and why only Email and SMS for every other marketing strategy that still exists in this world . Go and grab the strategy according to your objective and your business, depending all alone in Email Marketing will never prove you as a great and successful marketer.