We breathe each day, similarly that’s how Google keeps adjusting  and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails.

1. Be Flexible With The Can Spam Act

If you are planning to send “any electronic email, for some commercial advertisement or may be for promotion of any of your commercial products or services,” then you must obey the following 7 requirements (or have to  face penalties up to $16,000):

  1. Don’t use false header information
  2. Don’t use deceptive subject lines
  3. Identify the message as an ad
  4. Tell recipients where you’re located
  5. Tell recipients how to opt-out of receiving future email from you
  6. Honor opt-out requests promptly
  7. Monitor what others are doing on your behalf

If you’re sending the transactional emails or relationship content, then you are free from these rules; however, including false or misleading information are still prohibited.

2. Avoid Phishing Content and Spam Causing Words

There is no such list of spam preventing words, unfortunately!

The key thing to remember about spam filter is they are meant to reduce or can say remove the commercial advertisements or promotions. So while creating your emails avoid all such words generally used in  promotional emails or should try to use it less.

Phishing emails are basically created to use your identity by letting you to click on a fraud link. The most common method  the email use to be proved as a real email is to apply name of a service you trust, such as bank or a frequent website. Thus, you never even try to use such phrases which are found in phishing emails.

3. Include A Text Version Of Your HTML Emails

Not only this is a good practice for avoiding your emails from  a spam filter, but it can also helps you in the case when the reader is unable to view your HTML emails. This is a common, and you can easily prevent your emails from the unwanted spam folder.

4. Do Permission Marketing

Permission Marketing, a termed pulled out by Seth Godin. Going through his ideas you will get some good advices for how to get your customers t give you the permission to email.

Take it as a step ahead at the process subscription and ask them only to place you  on their Whitelist.

5. Maintain a standard Text:Image Ratio

It’s always good to avoid unwanted images in your email, however if it’s necessary for you to add images into your email then here are some tips that can help you in preventing your email to drop into the spam folder and that too just because of the image that you have used to enhance your email.

  • Never send an Image only- email. Try to maintain a standard ratio of Text:Image in your emails. We suggest that for every graphic
  • Try to optimize your images the best you can.
  • Use well- formed HTML for email.

 6. Use Spam Checkers Before Sending Your Emails

Before shooting out emails out to your entire customer’s list, give some time to utilize a spam checking service.

MailingCheck.com and many more such tools offers a free downloadable tool that uses SpamAssassin to check.

If you want to avoid to download any such software, you have another option for your emails that is  IsNotSpam.com service and they will check for the items important to email deliverability.

You can also prefer ProgrammersHeaven.com which uses amazing techniques  to check your emails.

7. Be Aware Of Spam Traps

Spam traps are the email addresses that are generated by ISPs and no longer being used by humans, so it can become the reason for no opt-in.

To avoid indulging any spam trap email in your mailing list, use an opt-in process and never buy lists from email brokers.

8. Get Off Blacklists

An email blacklist or can say DNS based Blackhole list is a real time database that uses a no. of criterias to check out weather an IP address is creating spams or any such content that can lead to spam. If your email server is on a blacklist, it becomes almost impossible  to send emails, especially to the people new on your lists.

Following are the few services that will provide you the way to check if your email server is on a blacklist:

If you find yourself on a blacklist, you will need to go through the the website that has added you to their blacklist.

9. Set Up DKIM, SPF, Sender-ID, and Domainkeys Properly

You need to be sure that your email server is supporting these protocols and if they are properly implemented.

Don’t worry about the this alphabet web, this’ll helps ISPs to authenticate your email from a technical perspective. To make sure that you’re properly using these protocols you can checkout IsNotSpam.com’s checking service.

If you want to go deeper check out below:

10. Avoid Large Attachments

In general, if you’re sending  .jpg, .gif, .png and .pdf attachments you’re in the safe side yet, if you have include some of the content in the email as well. But, if you’re attaching executable attachments such as .exe, .zip, .swf, etc then think twice before shooting the emails.

If attaching any large attachment or any attachment for which you’re not very sure or it can  usually signified as spam or trigger virus scanners, we can check out DropBox.com. If the attachment  indulge any confidential or important , you may use  your company’s secure FTP server.

So, it’s time now to Hit your Customer’s Inbox, get ready and follow all the points discussed above and help your company to grow on customer’s inbox rather than in junk folder. After all email marketing is the best marketing technique in present world but only if your emails are getting read by your customers.