SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.
You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.
Like you, your customers don’t have the time. If you own a business, a majority of the people walking through your door each day will do so with a Mobile phone in their pocket.
Mobile Marketing Timeline
Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques
1876 – Town criers are used to spread messages
1973 – First Telephone Introduced by Alexander Graham Bell
1992 – First mobile portable handset invented
1993 – First text message sent from computer to mobile phone
1998 – First mobile phone that both sends and receives texts introduced
2003 – Term “spam” officially added to dictionary to mean unwanted, junk emails
2005 – First commercial mobile SMS launches. Short codes introduced for use with text message marketing
2007 – Nike and Pontiac launch SMS campaigns
2010 – 2.4 billion SMS users worldwide
– Apple iPhone is released in U.S.
– Texting is embraced: Average monthly texts (218) outnumber calls (213)
2011 – Quick response (QR) codes start being used in mobile marketing
– Cambridge dictionary adds “text” as a verb
2013 – Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music