Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.

You need to pick tool which can reach maximum number of audience – High Reachability and attract targeted audience & encourage them to take an action – Call-to-Action. In order to generate leads, these two factors are very essential – Reachability and Call-to-Action(CTA).

Every business strives for maximum business ROI (Return on Investment). Almost every business face one question – How to generate required number of qualified leads with minimal amount of investment?

We have answer for this question – Voice Broadcasting. There are many channels available to generate leads – email marketing, SMS marketing, social media, cold calls etc., but voice broadcasting offers a unique way.

Studies have shown that voice broadcasting campaign may yield response rate up to 3 times higher than email marketing campaign. We are working on this channel for quite long time and we observe that, for every $1 spent, $350 is the return on voice campaign investment (it’s based on our personal study).

As we know email marketing is a great online marketing channel but there is some problem with this tool – low deliverability, Spam , low response rate and readability. Average open rate of email is 22%. But voice broadcasting has high reachability, and high response rate because it’s a phone and mobile based service.

Interactive Voice Broadcast gives an opportunity to create a next generation call center (Interactive call center). You have full control over your leads.

What is Voice Broadcasting

Voice broadcasting is a way to deliver pre-recorded message or voice message to thousands of targeted audience at a time.

It’s an efficient and cost-effective medium to reach potential customers, generate inbound leads, increase message deliverability and improve sales. It can be used for appointment reminders, event promotion, product or company information, surveys, offers and more.

It is a cloud based service means you only pay for what you use. It’s very easy to send a voice message campaign. Simply record your message, upload the contact list and now you’re ready to send the message or you can also schedule the message for future dates.

1. Define your strategy and goals

First you need to be clear with your voice broadcasting strategy. Develop your strategy –

  • How many numbers of response you need?

  • Number of customer you want to generate with your campaign.

  • Who is your target audience?

  • How you want to approach your customer with your business information?

  • How does your product or service add value to customers?

2. Define your target audience

Planning to shoot voice broadcasting campaign? You need to define who you are targeting.

  • What is the right time to call your customers?

  • Who will hear this voice message?

  • What it is the customer really wants from you?

  • Who’s going to be more interested in your message?

  • Where are they located?

The more insight you have about your audience, the more successful is your campaign. It’s very helpful to make campaign more personalized and effective. Always remember – Do Accurate Targeting, Get Better Results!

3. Make an effective message

The ideal length of message is 30 seconds and around 75 words. Message must be conversational, clear, and concise, but not overly energetic.

To create a successful message you must keep in mind some elements. Here are some elements of an voice broadcasting message.

1. Start with your introduction, for instance – Hi, this is Kanishka from Obligr.com

2. Mention your offer or main message clearly. For example, “We wanted to thank you for using our services. Here is a special offer. Would you like to get this offer.”

3. Give your audience an easy and clear call-to-action. “Press 1 to speak a sales representative for this offer.”

4. Message must include an opt-out option. For instance, “if you would prefer not to receive calls from us, press 5.”

5. Close you message nicely. “Thank you for your time and thanks for using Obligr.

4. Don’t forget to invite customer to take an action

Your message should allow the customers or target audience to interact with it and respond quickly. Make a feel customer like having a conversation with live person, make your message less robotic.

Offer them a choice to connect with you – Press 1 to speak a sales person. It may be very effective in order to generate leads.

5. Follow up and consistency

Now you have a lead, it’s very important to make an strong follow up strategy. The key to lead generation is consistency. “Hit and Miss” won’t good for your campaign and business. Take follow up consistently and measure the results.

So, now it’s clear what is the key to generate leads – Develop a strategy, execute, track results, consistency and Never Stop! Applying these tips can give you an optimal return on investment.

Here’s a table comparing some common functionalities and how different tool (Email, SMS, Voice broadcast) facilitates them.

Functionality

Email Marketing

Voice Broadcasting

SMS Marketing

Lead Generation

Use sign up forms and emails.

Use voice messages, & phone surveys

Use text messages, online forms & surveys.

Lead Scoring

Use forms

Use inbound IVR to score leads

Use an keyword in message

Lead Nurturing

Use emails, follow up calls

Use voice broadcast, follow up calls

Use text messages

Deliverability

Fine

Very Good

Very Good

Response

Good

Very Good (3 times higher than email)

Very Good

Cloud Based (Pay for what you use)

Not cloud based

Cloud Based

Not cloud based

Hope now you have a clear insight that voice broadcast is the most effective way to generate leads in minimum investment. If you have any queries or view, please share with us in comment box below!

SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.

There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.

But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic- tac.

Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”

Hence it can said that Text Marketing is an easy approach for both the customers and the marketers.

It’s obvious that being a marketer you can’t blow off any of the marketing approach but if you are in the category of those marketers, who lives, drinks, even breathes for Email Marketing, then it’s the time to change your mentality and spread your hands for Text Marketing as well.

This is not only because of my words but because of what the statistics speaks for Text Marketing.

Trust me, we have walked very far from the era where we used to compare the “Email V/S SMS”, and why only Email and SMS  for every other marketing strategy that still exists in this world . Go and grab the strategy according to your objective and your business, depending all alone in Email Marketing will never prove you as a great and successful marketer.

Here Are 15 reasons for you to discover “Why Text If I have already mailed?” . Check out and  analyse your own reason for not blowing off the text Marketing from your business strategy…

Are you a marketer, business owner or a marketing agency? People want some inspiration in life. Would you like to read some inspirational quotes from inbound experts? We can’t wait to tell you expert’s insight.

You will definitely find some inspiration with these quotes. So, enjoy these quotes! But ALWAYS remember; “These are not inspiring quotes if you do nothing. These are just some quotes.”

1. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb

2. “These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark

3. “Building a successful brand isn’t just about ROI; it’s also about building authentic relationships with people.” — Ryan Holmes

4. “SEO is not something you do anymore. It’s what happens when you do everything else right.” — Chad Pollitt

5. “Marketing without data is like driving with your eyes closed.” — Dan Zarrella

6. “Great content is the best sales tool in the world.” — Marcus Sheridan

7. “The key ingredient to a better content experience is relevance.” — Jason Miller

8. “Great companies start because the founders want to change the world..not make a fast buck.” — Guy Kawasaki

9. “Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley

10. “Instead of selling, you educate and inform.” — David Meerman Scott

11. “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin

12. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki

13. “Tell a story. Make it true. Make it compelling. And make it relevant.” — Rand Fish

14. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” — Howard Gossage

15. “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” — Joe Pulizzi & Newt Barrett

16. “Google only loves you when everyone else loves you first.” — Wendy Piersall

17. “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” — Seth Godin

18. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” — Robert Rose

19. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” — Phil Kotler

20. “Not viewing your email marketing as content is a mistake.” — Chris Baggott

21. “No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.” — Kara Swisher

22. “You want to invent new ideas, not new rules.” — Dan Heath

23. “The key is, no matter what story you tell, make your buyer the hero.” — Chris Brogan

24. “Content build relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis

25. “The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” — Oli Gardner

26. “Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe

27. “Good service is good business.” — Siebel Ad

28. “The man who stops advertising to save money is like the man who stops the clock to save time.” — Thomas Jefferson

29. “Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky

30. “Customers will never love a company until its employees love it first.” — Simon Sinek

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source)

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source)

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source)

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source)

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source)

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source)

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source)

8. 71% of companies planned to increase their digital marketing budgets this year. (Source)

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source)

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source)

11. 76% of B2B marketers say they will produce more content in 2016. (Source)

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source)

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source)

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source)

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source)

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source)

18. 76% of B2B marketers say they will produce more content in 2016. (Source)

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source)

20. 60% of all organic clicks go to the organic top 3 search results. (Source)