11 Tips To Increase The Email Open Rate Through Your “Subject Line”

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.

The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.

Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it of 50 or less than 50 words.

Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone like to see their name or something which wink their identity. So, start adding personalisation in your subject line. If it is hard for you to grab their names and other information about  your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.

Tip#3. Clarity is something which works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is  more compelling than how to increase your sales. Compelling and clear at the same time.

Tip#4. Instead of just writing, give your subject line an unique style. There are a lot of different ways to make your compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.

Tip#5. It’s really frustrating when we see noreply@company.com, yes! It really looks very fabricated and nobody like talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact in their list.

Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.

Tip#7. This a very important tip of what you should never even try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.

Tip#8. Right time with a right subject line is the best approach to get your email  opened. Sometimes subject lines need perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with subject line Weekend Offer is here, obviously you’re going to get the more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it on perfect time.

Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me its reverse when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.

Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.

Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. So check if your subject line is visible clearly  even on mobile devices.

Till now you must have at least understood the overview  of what we should do and what you should avoid while working for a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tip to improve the opening of an email through subject line, do suggest us.

Missed Call Service – Don’t Let Your Leads Slip!

There is a common thing between a customer and the Businessmen, both needs to be connected with each other without killing their time. Both wants to reach each other instantly. If you really want to make the path of your customers shorter to reach you, then Missed Call Alert is the shortest way to let them travel.

Missed call alert is a cloud based telephony media to enhance the base of your business.But What are the aspects of this service. Before using any service, it should be very clear that how we can use it and which part of your business can be filled and benefited from this service. Here are the

5 aspects of Missed call alert service.

1. Connection

Either you are a beginner or a mastered businessman, to maintain your business your subscribers are important but to enhance your business, apart from your existing subscriber you have to be focused for your connection with new customers. For this, one have to look for some new technical and easy choice to provide their customer to get connected with you. Here are some of the ways to get connected very easily with your customers.

  1. Lead Generation
  2. User Registration
  3. Alert Subscription
  4. Delivery of Coupons
  5. Information Seeking

2. Subscription

Making and increasing the subscribers is the basic step to grow your business. The total numbers of mobile phone subscribers have reached 975.78 million as of May 2015. Just giving a missed call and the viewer is now your subscriber, what could be better than that? Hard to believe but engagement levels witnessed an almost 10 times increase with missed call services. Some of the option that you can provide your customer to subscribe through Missed call alert.

  1. Call to subscribe
  2. Subscription verification call
  3. Query Call

3. Verification

Verification is a very important part to get your quality customers in any online or offline business.

It will help you in sorting out your quality visitors. It is very difficult for the company to verify their customers, for this you have to put Missed call Alert to verify, at the neck of your verification system. Here are some of the Missed call verification option provided to swipe out the sewage from your business.

  1. Mobile verification Process
  2. Website subscription verification
  3. Cash On Delivery verification
  4. Mobile verification for E-Commerce

4. Voting

Creating surveys is the best way to know what are the gaps present in your business. If you are conducting any  election or any survey then you have to create a media where your customers can response and no customer would like to go online and follow all the formalities just to vote for you of for filling any survey. Missed call alert for election can become a good and easiest replacement for present Techniques. By providing these techniques one can feel relaxed even helping you in your election.

  1. Live Event Survey
  2. Live Voting Surveys
  3. Customer Survey
  4. Opinion Voting

5. Feedback

For running any successful business one should be aware of what their customers feel about them. To fill the gaps we should  identify the gaps first. Allowing your customer to give you feedback is the best way to show that their demands are our ideas. You can use Missed call alert for the feedback from your customer by various ways. Some of them are

  1. Rating Feedback
  2. Feedback Report
  3. Customer Support rating

So, going online, reading services, following the formalities are getting old steps now. No one want to kill even his single second and being a customer what could be better than that that you just have to unlock your phone and dial a number. Make the path of your customers as easy as possible. Missed call service is the easiest and shortest path to give your customer and not letting your leads slip.

Are You Looking For Bulk SMS and Bulk Voice SMS Service For Election Campaign?

Bulk SMS (or SMS marketing) and Bulk Voice call (or Voice Broadcasting) services are the best way to help you communicate with your target audience.

Bulk voice call and bulk SMS deliver your message to millions of people. So, political parties also choose this service to educate people about their campaign & candidates.

Sender or Callers send their message to people & ask people for voting on election day. It is the best way to tell who is candidate & what he stands for.

More voters are now being contacted by Voice Broadcasting way over any other. This is because it is quick, cost-effective way to deliver your message to thousands of targeted audience.

It’s very important to remain in the mind of people during the season of the election. What could be a better option then you are reaching everyone with your message and that too in such a cost effective approach.

Why voice broadcasting is a good choice for the election campaign?

Voice broadcasting service is a better choice for your election campaign. Take a look at some advantages of this service.

  • User-friendly which delivers message instantly & accurately.
  • Personalize your message & add a personal touch.
  • Easy to use and simple monitoring.
  • Good choice to extend audience reach.
  • Send custom messages to each user.
  • A better understanding of people interest.

What voice broadcasting offers you?

A voice broadcasting service carries below mentioned features which make broadcasting very easy.

  • Real-time tracking & monitoring.
  • User-friendly interface.
  • Easy to manage & no need to have technical knowledge.
  • Web-based detailed campaign reports.
  • Import of contacts in seconds.
  • Email & SMS notification.

Why Bulk SMS is a good choice for the election campaign?

Here are some top reasons why you should opt bulk SMS service for your election campaign.

  • Direct medium for communication. SMS sends directly to the in-box of all contacts.
  • SMS is a Cost effective medium.
  • Perfect medium to increase your party presence among your target audience.
  • Text messages are short and concise (to the point).
  • Great way to get feedback and suggestions from your voters.

Questions to ask while choosing Bulk SMS and Bulk Voice SMS service

Take a look at this checklist before choosing a bulk SMS and bulk voice SMS service provider.

  • What does my campaign want to achieve with these services?
  • What is my marketing budget?
  • Is service provider company providing a demo?
  • Do I need a service provider to plan my campaign strategy?
  • What type of content should I use in my campaigns?
  • What level of customer support should I expect from the company?
  • What type of tracking factors will measure the effectiveness of my campaigns?