You have a contact list of subscribers who have registered with you and are currently using one or other service.

What next? You need to be in their regular conversion so to avoid any chance of your subscribers to forget you. A single subscriber is associated with you for one or two products but what about others in existence. Simply make them aware of your other products.

It is not necessary to always concentrate yourself on

SALE! SALE! SALE!

Engage with your clients, make them feel at home and make them comfortable enough for another purchase. Make a habit to ping your subscribers without any special reason. A business needs this association every now and then, which may be everyday, weekly, monthly. All depends on the sources you have, as this work needs a dedicated team.

So, what will you send to your subscribers? There are some options or subjects, which could be used to focus on regular interaction. Let’s discuss them here in this article.

#1. Welcome Mails

  • With a new sign-up an automated mailer must be designed which the subscriber receives containing the access information for the initial stages.

  • Make a good presentation of your company/business showing that the vendor active all the time, not sleeping.

  • The customer will know that the company responded soon after subscription, this makes you instant and one who keeps a keen eye on every field whether be small or large.

  • Let the subscriber new to your system trust you and your organization, architecture, manpower, support etc. Later the customer itself will try to explore and subscribe to service required.

Simplicity is far better than Complexity”

The above sentence is justified in the aspect that if your mailer is simple, clear and inform only about the questions asked then it would suit all your customers who may be technical or non-technical. Treat all your subscribers equally who may be new to the field or is stable in the field.

#2. Off Season Mails

  • Every business tries to be in contact with their customers and subscribers in their peak selling days, the busiest days. So why not in your, somehow, free time.

  • Let them enjoy your mails in their holidays too. Here too it is not necessary to directly ask them to purchase but you may ask for this indirectly.

  • These mailers will help them remember your business and return year after year.

  • Introduce your new features or new products or services and do not forget to mention the important features in points instead of writing a paragraph.

  • You may too share some offers with them in off-season atmosphere, good enough to attract them.

 

#3. Keep Sharing Your Achievements With Your Customers

If you have received awards for your services, if your new features/product are introduced, your ranking is growing constantly, your articles published, good news related to your work area, then don’t back yourself and share the news with your customers and subscribers.

This will help you

    • Build trust between your customers and subscribers

    • Customers develop interest to upgrade service or use another product not bought yet

    • Spread the word of strong architecture of your system

    • Build references and grow your customers

 

#4. Share The Blog Updates And Let Them Sign-up OR Read The Articles

  • Maintain your business blog. Add the articles related to your products. It is not necessary to concentrate only on your services, show a comparative study with other brands.

  • Introduce transparency in your articles, which is what blogs are for. Let your customers know about your blog and follow them.

  • Also, you will generate subscribers to your blogs and you may then send them regular mails containing information about the new articles added of their interest.

  • Give the option of blog sign-up to your customers to receive the weekly, monthly mails.

#5. Introduce Products

Introduction helps to provide an explanation about the product working process. This will be helpful for the layman to know how to run the product and for the professional to find out if the product is in better than his previous service providers product.

Here the need is to concentrate on the basic working process to make it a very user-friendly tool. This mailer is quite necessary and to be sent after the payment is done, as this will make the first impression of your support system.

#6. Send Your Anniversary Cake

Your users are also the part of your working area. Send them the celebration news through mailers and let them think you care. Attach them emotionally with you as it will help to build a strong bond.

#7. Celebrate Your Holidays With Your Customers

HAPPY HOLIDAYS!!!!

That’s all you have to send to your clients to share the happy moments. Include some necessary information too like your holiday support desk to help you in non-office hours. Let your customers feel you work even in holidays for your users.

Mention the option for call or email in your mailer so that they may contact you easily.

#8. Run a Survey For Feedback

  • It is good to know yourself. Let your clients rate you and inform you how is your work including your welcome, sales, support etc.

  • Run regular surveys among your clients. Focus on topics related to your products, your services pre-sales and after-sales.

  • The feedback you receive will help you know your presence among your clients, improvement if necessary, and features not worth enough to run.

  • Keep your survey short with few key questions for best results.

#9. Re-Engagement

There are some clients who have not opened your mails for quite some time now. They are signed-up users and sometimes placed the order without completing the payment.

Take a while and send them mails with engaging subject lines to gain their attraction.

The examples of such subject line can be:-

    • We Missed You,

    • We received your order but is incomplete

    • What went wrong

Your mail may start as below:

    • Find out those who are not opening your mails

While sending mails regularly to your subscribers you will get the statistics to find out who never opened your mails. Separate them and make a new contact list to start the re-engagement process.

    • Launch an email campaign to attract them

Design a mailer now. Use an engaging subject line as mentioned above (a few) so to compel the receiver open the mail. Keep your content such that your customers get a reason to join you actively once again.

avoid spamming

You work hard and follow all the genuine process to maintain a good relation with the customers and other connections. What then goes wrong that even after giving the heart and soul to the business and serving customers, spam complaints are received?

What if you’ve followed all the terms and conditions, sending mails to only your opt-in database, but still your mails are dropped in spam? One may face this situation and then it becomes a challenge to get good results in genuine mailing. The other question is what is genuine mailing.

Avoid Marked as Spam

Whenever an email is sent, it is up to the receiver/subscriber to give their instant opinion. You cannot bind everyone to read all your mails. Even if somebody report you spam, it is not necessary that you’ve done something wrong. It may be like the audience is not interested in the content you’ve sent.

There is no full proof way to find the perfect reason behind but we may follow certain measures to watch out before scheduling the next email campaign.

  • Ask for the permission before sending mails

Subscriber mailing is the mailing performed on the email ids that subscribed for the services, newsletters. The customer gives you the permission to send mails for the specific service he/she is interested in.

Asking for the permission will help judging your subscribers as after you’re permitted you may assure yourself that your mail will be opened and read. The chances of your mail marked as “Report Spam” will be low, will be connected with you for a long duration waiting to here from you at regular time intervals.

Do not flood your subscriber with newsletters every now and then. Make it a consistent and slow process and double check before sending that you are sending mails for which subscription was done. Make sure to fragment your audiences from the start based on the subscription process they’ve followed.

Never forget to follow the SPAM act that is different based on the area in which you’re sending mails.

  • Show who you are

Never keep the necessary details hidden from the mail. Let your receivers know who you are and open the mail without marketing it spam or deleting it without bothering to open it.

There are certain necessary variables you may mention in your email newsletter or promotional mail

    1. From email address (company’s corporate email id)

    2. From Name (Company name)

    3. Prominent logo in the header

    4. Proper linking with your main website

    5. Address in your footer

The above are some primary variable, which are must to be in your mailer. The secondary ones can be noticed as per the client behavior and introduces later for a better response.

  • Practice sending relevant information

Nobody have spare time to read a mail that is not having its interest. Try serving what you’ve promised to. Avoid copy-paste process to get better and original results.

Clients may open your mail but then if not interested will move it to trash. So, keep a keen eye on every mailer you are sending to find out which content was interesting for average number of clients and which is not. Avoid sending content that is rejected with minimum click through and open rate.

An online survey also may help get the view of your readers and schedule the future campaigns.

  • Send the mails for which the person subscribed

Irritate a customer once and its finished. Consider yourself when you are breaking the promises. You will not like to receive the information about a service for which you’ve never subscribed.

Make a loyal relation with your subscribers and send what you’ve promised with them. This will create a long permanent relation instead of a short bitter one.

For sending a new mailer prepare a common mailer for all your subscribers. Mention about your new services and let them choose if they want to subscriber.

  • Do not load your subscriber with UL number of mails

Follow a consistent timetable to schedule the campaigns. Make it daily, weekly, monthly depending on the relevancy of the content. Do not forget to provide the option to opt for daily, weekly or monthly newsletters. This will help you fragment your audience and send future mails.

Never bother your audience by sending mails everyday even though they have subscriber for weekly newsletter. You will end up marked “Report Spam”.

Follow the rules and respect the emotions of your subscribers to follow a proper and fruitful mailing.

  • Opt-out process must be easy

It is not necessary to stick to a single service all your life. In the techno world we daily come across new service for better promotion than the previous ones.

So, if someone does not want to receive the mails for the services they have once subscribed, let them quit and make it easy for them. Keep it open from your side. You’ll comfort your subscriber and surely gain the trust to get them back. Let your customer remember you as a perfect client.

  • Send quality mails

You’ve designed a mailer, written a genuine and original content but there are some key points, which are mostly avoided, or the designer is not aware of the consequences.

    1. Avoid using spam words and phrases

    2. Avoid caps and punctuation

    3. Avoid sending attachment

    4. Avoid using capital letters unless it is very necessary

    5. Avoid flash images, too much colored text

    6. Keep your mailer full HTML based with inline CSS only if required

quality emails

  • Follow CANSPAM Act

Every country carries its own CAN_SPAM Act and follows the rules based on the country you are targeting to send the mails to. CAN_SPAM rule for India will not work in Canada. Want to know more

Allow yourself some time to study the rules specially when you want to target international clients.

Ignoring the Act will effect your reputation affecting your brand domain, email id and if you’re listed in blacklist then you’ve to start from the start to build your reputation again which is a gradual process.

  • Segmentation

Fragment your contact list as per the services and subscription process. Focus on each contact list separately and get the statistics separately.

You may then survey the results and focusing on each of your subscribers. You may gain the proper attention if you follow the genuine and smart fragmentation.

  • Survey your readers periodically

Create a bunch of questions for your subscribers based on their subscription type. Prepare the survey based on the service involved. This will help you gain a feedback from your subscribers and you may also get new ideas to further improve your services and support too.

Make it a continuous process and follow at a fixed time interval. This is another best method to get the reports about the product and service apart from the open and click-through ratio.

  • Subject line must be interesting and engaging

Force your subscribers to open your mail every time. This is not an easy process and hence gets a team to decide the subject line of your mailer. It can be treated as a soul of your mail that will decide your open rate and then your content will decide your click through rate.

There are some guidelines to follow to create a perfect subject line:

    1. Make a subject line of up-to 50 words

    2. Do not use the spam keywords and phrases like “Limited Offer”, “Free”, any adult content etc.

    3. Avoid using CAPITAL LETTERS and punctuation marks

    4. Match your subject line with the content of your mailer

    5. Use personalized subject line.

  • Check your domain status to check on the reputation

Here comes the technical part. Engage your technical team to do this job of finding if the domain is either blacklisted or of low reputation. Your vendor may too help you track the status for you and guide you how to remove this. This is very necessary to keep your domain clear of any kind of blacklist and avoid spam issues.

Toll free numbers have been popular in India and all across the globe since 1967, simply because these numbers are affordable and have a lot of benefits.

When toll free numbers were first introduced, the only distinctive feature that made them a preferable choice was- a customer could make free calls, without paying extra, from anywhere within the country. This definitely encouraged customers to access business organizations easily, but the scope of toll free numbers was fairly limited.

However, the service has matured significantly over decades, making it extremely popular in emerging markets like India. With multiple options like routing incoming calls and vanity numbers, toll free number service in India is viewed as a tool for expanding business all around the world.

toll free number service india

Here is how toll free service can support entrepreneurs in India, improving their brand image and bond with customers.

Cloud Toll Free Telephony

There are service providers in India that have cloud infrastructure. These service providers offer toll free service bundled with advanced features like Interactive Voice Response (IVR). They also allow business owners to avail smart features like voice mail to provide better services overall.

Vanity Numbers

What’s better than advertising your products through your business contact?

Vanity toll free numbers allow business organizations choose customized and eye-catching numbers that are easy to memorize. This definitely increases the probability of customers remembering you and getting back to you. Now with auto and manual number generation options, business owners have a huge helping hand to select their toll free number.

Customized Routing

Another advantage of using toll free service in India is you can keep track of your customers. With customized routing options, business organizations can monitor incoming calls as well as control all outgoing calls. With the recent advances in the field, a wide range of features and options, ranging from simple to complex, are available. Business owners can choose the routing system that suits their needs.

Falling Rates Is A Plus

With so many toll free service providers in India, service rates have come rallying down. Most service providers don’t have setup charges- it means you just have to pay for the services you are availing. Plus, you also have the option to pay for only those services that you need. How reasonable is that!

cloud solution

In VPS hosting you will get a physical server with dedicated IP address & resources. VPS server hosting is an easy, modern & advanced way to partition of physical server into multiple virtual machines. According to market experts, VPS going to be the king of hosting technology because of its features & functionality as dedicated server at low prices. There are some leading hosting providers offering cloud VPS solution for small sized businesses, medium sized enterprises & web professionals. To know more about VPS, Read our article- VPS hosting: Everything You Need to Know

In this platform, you get control & flexibility of server at very affordable prices. VPS provides independent server so you don’t need to worry about privacy. Below mentioned are some reasons why should you choose cloud VPS solution for your business.

#1. Fast Setup

It is very easy to set up. Companies will deliver VPS within few minutes of order placement. Faster setup time means more time on the business, and less time having to deal with the technical issues of a website. In managed server, you don’t need technical knowledge.

#2. Cloud Based Service

Your personal server hosted in the cloud. Cloud is an on demand service. You can customized your plan according your needs so you only have to pay for what you use. With cloud environment, you don’t need to buy a server.

#3. Save Money

VPS solution will save your business money. Small companies don’t have a big budget to go with dedicated server. In vps server, you will get dedicated resources like RAM, disk space, bandwidth etc. It is less expensive than dedicated server. VPS provides benefits as dedicated server at reasonable price.

#4. Control

Users have complete control or command over their server. Users have complete access of their private server, they can install & run any application on the server. Users can access their server from anywhere at anytime over the Internet. You can setup multiple users or team members on vps to share application (Collaboration).

#5. Performance

In VPS users get dedicated resources, so website can’t be affected by load or traffic of other websites. So, website performance will be improve.

#6. Scalable

It is a scalable service. You can upgrade your service, plan & resources according your business needs. As we mentioned, Many hosting providers cloud vps solution; so you will get service on demand & pay as you go.

#7. Security

Security being a common & big deal in technology world for every business owner. You have root access with dedicated IP address, so your private information or data will be safe. VPS have multilayerd protections system. So you don’t need to worry because vps is a secure choice for business.

#8. Availability

For any website or business, it is very important to available 24/7 online for their users. VPS offering great uptime (99.9%) & high performance with 24/7 customer support. So, you don’t need to worry about website downtime. Hosting provider companies offering support via phone, chat & email.