It doesn’t really matter which industry you belong to, since a business number is essential for all businesses. The importance of a business number can’t be underestimated, since it allows your clients and customers to engage with the business and ensures that the growth of your brand and your business is unhindered. However, there is some confusion regarding the difference between a toll free business number and a local business number.

To ensure that you make the best possible decision for your business, we have outlined the difference between a toll free number and a local number, along with the impact it can have on your business.

Toll Free Numbers

Toll free benefits

All businesses who have a national market and a national brand, tend to prefer having a toll free number, since they don’t have to bear the costs of long distance calls, while the business is not charged for any calls that come from mobile phones or landlines. Most companies also have international toll free numbers, which allows them to focus on a larger clientele without experiencing any of the costs for international calls. The toll free service provider will bear those costs, while the business will continue to flourish. Some of the most profound benefits of toll free numbers include:

  • Enhanced credibility
  • Improved customer service
  • Countrywide national coverage
  • Easy to remember
  • Location doesn’t matter. Customers can reach to you in case your location is changed.

Toll free numbers are generally the way to go if you are a large enterprise and want to capitalize on your industry. It not only ensures the faith and credibility of your business but also sets you up for improved business dealings with clientele from all over the country.

Local Numbers

Local number benefits

If you are a growing business that is only focusing on local customers, then a local number may do the trick for you. These numbers are generally specific to an area of the city and don’t allow some of the call features and benefits that are offered by toll free numbers. However, local numbers also have their own advantages and if you decide to get a local number for your business here are some of the positives you can take from it:

  • Generate local presence
  • Unique features
  • Easy local advertising
  • Create physical presence of your businesses
  • Target specific region & get local customers

Both toll free number and local phone number have their advantages. So, you must select both type of numbers for your business success.

The main concern for every business owner is, which hosting service is right & affordable for their website. Right hosting service can increase your business performance & productivity. If you’re a small business owner and freshly entered the arena, you can opt shared hosting for your website or blog. It can handle fair traffic on your website. One server is shared between multiple users & host multiple websites with shared resources like RAM, processor, bandwidth, disk space etc.

If your website got popularity & there is a large volume of traffic on your site, then you have to upgrade your hosting. Because shared server can’t handle large traffic & you may experience downtime. Here, dedicated server will be a good option. You will get your own physical server where your website will be hosted & you have full control over the server. But it is very expensive & small companies can’t afford this.

But you don’t have to worry because there is a great option for every size of business- Virtual Private Server (VPS). It became most popular hosting service among all size of businesses. It works on same principles like dedicated server, so it is also call virtual dedicated server (VDS).

Some Key Points of VPS Hosting [CheckList]

  • It is more cost-effective service which provide features same as dedicated server.
  • In VPS, main physical server is partitioned in multiple virtual server, where each virtual server is allocated for particular website.
  • You have full root access & control over your virtual server.
  • Your site will be independent & have own dedicated IP, resources, RAM, bandwidth & disk space etc.
  • Website performance & speed will never be affected.
  • You can upgrade your resources anytime as your business grow.
  • Security is big concern. In VPS, data will be safe and you get data backup feature.
  • You can install your custom operating system, softwares and applications on the server which fit your needs.
  • You will get advanced features & technologies like Solid State Drive (SSD), ASP.NET, MSSQL database, control panels & compatibility with applications & software by Microsoft.
  • Opt VPS server according to different OS such as Linux VPS & Windows VPS.

virtual private server

How It Helps Improve Website Ranking

VPS can improve your online presence & website ranking in search engines. You can expand your market reach, get new business opportunities & drive better revenues.

Key Factors Which Matter To Get Good Ranking

1. Search engine credit more to websites which have great uptime & less downtime. Less downtime delivers good experience to visitors. VPS offer great uptime (99.9%).

2. Speed is a key factor to get good ranking in search engine. VPS (SSD) offer good website loading speed.

3. You will get excellent security & there is no chance to get hacked. Data will be safe on this server.

Types of VPS Server

1. Unmanaged VPS

2. Managed VPS

Unmanaged VPS

  • Complete self management of server requires good technical knowledge
  • Cost is less because user is responsible for server maintenance & applications installation.
  • Total administrative access with full data security.
  • It is very scalable & flexible. You can upgrade your service as per your needs.
  • It may sometimes take a lot of time to install & configure the applications.

Managed VPS

  • Web host will take care of your server to arrange support in maintenance of server, installation & configuration of applications that your website needs.
  • Cost is more than unmanaged server.
  • Performance is very fast.
  • Monitoring system to keep you update about security risks.
  • It is also flexible, you may upgrade your resources according your website needs.
  • Website owner has less control over server.
  • You will get 24/7/365 support from hosting provider in case of any disaster.

It is your choice to opt out between unmanaged & managed VPS. As mentioned above, if you are technically good with server, you can opt unmanaged service. But if you are not technically sound & want to save your time, you can easily adopt managed VPS server.

These days you cannot rely on existing customers only to make profit in your business. A business needs new customers too to earn growth.

Social media which involved Facebook, Twitter, LinkedIn, Google+ and many others are a hub of all types of users including students, business person, employees at government and private companies, retired people etc. So, here you may choose which age group will be of your need that you may drag for your products.

So, first of all make a team to do a case study about your product and your customers. Find out what kind of group will be interested in your product so that you may then take the second step.

Social media channel is a good area of promotion where you by using multiple tools may focus on a big population with an initial effort and then it will be a smooth process.

So now when you are done creating an attractive and informative profile/page on social media, what now?

Which Audience To Focus And How To Grow Your Audience?

  • Make use of your existing network of friends and employees
  • Do your research before starting posting on social media, to know who to focus
  • Send them invitation to join the page
  • Involve them to share, like, endorse your page/article
  • Use the social media tags and buttons to make the interaction easy
  • Use the advertising options given by the social media
  • Use engaging options so to come live in front of new audience and let them join you.
  • Optimize your social media accounts by using keywords related to your business and also involve these keywords in your posts too
  • Add hashtags more often to drag the attention
  • Put in something for your viewers in your posts
  • Keep sharing your posts in certain regular time interval
  • Ask the clients to like, share and connect, this is possible only if your post is interesting enough
  • Do not use the same rules for all the social media, as all the social media working process is different.

How To Find Which Posts Are Performing Best On Facebook?

Facebook runs its own algorithm to separate the posts working fine and grabbing more audiences. This is a kind of hit and trial method following which you should regularly share your posts to find out the ones, which are more attention seeker. This is not a one-day work, one have to work dedicatedly on Facebook to get the results.

Do not focus on plain text posts. Focus on making it more presentable using

  • Images
  • Videos
  • Website links

When videos are posted the results are skyrocketing with high number of likes, comments and sharing. Videos present your business or product more beautifully and you will get more attention.

Videos may carry and cover different topics like

  • Product knowledge
  • Tutorials
  • Events information

Also uploading a video directly on Facebook instead of on your own page will be good to come in front of large audience.

Share Relevant Content From Other Sources

Sharing certain relevant information from other sources in your post is quite useful. This helps saving time, as you need not to start from the beginning to write a similar article. Simply share the article, mention the source too.

Share the content from other sources within a week or multiple times a week or as per your post-sharing timetable.

This process will make

  • Your image of being up to date in your business area about the new information
  • This will also save the time of your audience, as they need not to search it anywhere online
  • You’re providing your reader something valuable
  • No need to work from scratch to post similar useful article.
  • Make your readers aware of new tools and tactics at the earliest
  • Don’t forget to highlight a good quote or add a caption containing question to grab the attention
  • Build relationships by crediting the source, from where you’ve got the article for sharing.

Do Not Focus Only On Self-Promotion

Sharing valuable information in the form of article, video, and image on business page will make you trustworthy.

Readers will share the content from your page and it will appear that your page is not for self-promotion.

  • You’ll be known for being a reliable source for new necessary information
  • People will know about other products too through the shared articles, which help you grow your business interactions with other brands.
  • This practice will strengthen your online presence too.

This will be a Win-Win situation in every scenario.

facebook tips

Twitter & Facebook: Share The Same Content

Sounds good, isn’t it? But it is not. You cannot serve the same food to an old person without teeth and a young child with teeth. Similarly is the case here. The working architecture of both Facebook and twitter is different and hence the audience will too be different. So, do not make a mistake to share same post on both social media just to save some time.

Twitter implies word limit on the post you like to share but Facebook poses no such limitation. So, in order to share the content, which you’ve shared on Facebook, you need to cut it off and make suitable for Twitter.

Only one thing is to be considered, you may share the same though on each social media site but your language and words presentation is necessary to be different.

How Are #HashTags Useful

  • HashTags are started with twitter but now can be used with Facebook, Google+, and Instagram etc.
  • Hashtags: These can be defined as words or phrase which are used without any space and with a # sign prefix. Hashtags are used to emphasize the point of your topic and make it appear needing more attention and further discussion.
  • Use hashtag option in limited number of post instead of using in all the posts or in most of the posts.
  • Do not make the hashtag too long to lose the importance example #hashtagtoolongtouse.
  • Using too many hashtags make your post spammy, so avoid the practice of using more than 2 hashtags.
  • Search the hashtags, which you are about to use, to find out the previous results. This will help you avoid the tags which were used for waste of time and make a new one.
  • Just use hashtags even if you don’t want to use just to be equal to your competitors as it is a fashion these days and above 70% social media users use hashtags.

Retweet A Post

Retweet refers to sharing a post already present once again. This will let your connections to view that post. Retweet only if you find a post to be useful, relevant and interesting for your connections/audiences.

How To Increase the Audience On Social Media

Use the analytics tool for your tweets, posts to find out the interaction results with your industry, your audience. Use of hashtags is also useful, as whenever something is searched using a hashtag then your post will also appear as it contains the same tag, which is searched. This will help improve the views of the posts shared on social media.

twitter tips

LinkedIn: A Professional Network

This is another social media channel, which is more professional than entertaining.

Setup a business page

In order to start posting on LinkedIn, it is necessary to create your company profile page. Through this page you may provide all necessary and key information about your company. All those who will connect with you on LinkedIn will first prefer to go through your profile page to know your status and importance.

Explain your products and services in your profile. Choose your strengths and unique features. Let your connections endorse you and further improve your reputation.

Keep updating your profile page to serve the latest information about your business to your connections. Let them know your achievements, your growth etc.

Content appropriate for LinkedIn

This is a professional network so be focused and concentrate on creating an original insight and make it sound associated with your business. Join those who are associated with your industry or those who are from the same industry.

LinkedIn analytics

Use the analytics options to find out the impressions, clicks on your posts. This will help you find out which type of posts is liked most and which one need improvement and attention.

Regularly post your articles

There is no bound on posting regularly on LinkedIn but make sure you are mot bothering your connections. Keep sharing the posts regularly and you may do it twice or thrice every week.

linkedin tips

Google+: Another Professional Media

Give your business a location

Create a profile page providing necessary informational about your business including your physical address. This will help you make a place in google+ and increase your rank. It will help improving the Google rank of your website by regularly posting on google+

How Google+ help in SEO

Include your website links, blog links in your brand page and make sure to fill your profile completely.

Share original articles including keywords associated with your business. Sharing articles with keyword rich descriptions will provide a good ranking and help boost it further.

Keep updating your profile every now and then in order to appear up to date.

Never post an article simply made of plain text. Include images, visual tent, videos in your posts to make it appear more attractive and dynamic and to attract more and more audience of your posts.

Follow the rules to use an ideal image size and other content too to make a perfect post.

SMS Marketing is amazing tool. You may make a good profit and increase the ROI of your products by using it correct. Instead of sending random sms, be focused to send personalized sms to your subscribers with all possible interacting options in your sms. Keep it brief and concise to prove your-self to the point.

reasons of sms marketing failure

Now coming to the point. You have followed everything, still you are sitting disappointed, tired of sms scheduling.

Overall, YOU FAILED BUT WHY?”

There is this one example of sms marketing associated with personal experience and came through it during my online study.

A promotional campaign was run to get subscriptions. It was of company Ford. The receiver subscribed to the service finding it interesting and knowledgeable. They asked for pin code.

After subscription a revert sms was sent containing details about the car and good deals running in the respected area.

Now that the opt-in is complete, the next expected sms was of new deals, coupons, new designs etc.

But instead similar sms were loaded again and again in the inbox that thus forced to OPTOUT.

Meanwhile, another list of sms were received from another car company Infiniti that dragged to a link of new design and a video giving a live demo of the car.

So, finally client may not buy a car now, not being ready. But when ready the priority will be Infiniti >> Ford.

It is not necessary to buy the product soon after receiving a good sms. But this should not stop you from sending a good structures message. It is a simple and cost efficient method to generate your future clients who will keep you on priority based on sms interaction.

What will work for your business?

It is not like a fixed menu to be followed every time while creating an sms campaign. We need to follow certain conditions to make a correct and up-to-date sms campaign.

Marketing & Advertising

Try engaging a creative team to think according to your subscribers or like an audience, which seeks your services. What will they like to read?

Make a captivating headline for your social media accounts, blogs, websites to keep the sms and other related areas connected.

Write a content which brief and concise. One must avoid certain things

  • Write a long sms giving unnecessary details (thinking it will help the clients)
  • Write a very brief and hidden sms with least details (thinking the receiver will develop a urge to know about you)

So, concentrate creating an sms which contains details about the plan, where to go for next step and do not forget to mention the offer which may be the off or coupons along with contact number website address.

Offers

Offers always draw attention. You may generate regular offers (limited) and broadcast through sms to your subscribers. Never forget to mention the proper path to apply the coupon or find the offer in your sms.

Try sending more and more personalized sms and offer a good deal to get more visitors. Try to make an offer, which can’t be refused. Give away a freebie (sms free with missed call service) if possible.

Call-to-Action

We may write a message, which assures to pull the user for next step. This is possible by inserting certain call-to-action options in your message, which are:

  • Redeem a coupon
  • Visit the website
  • Sales and support contact
  • Connect and refer to your friend.

These are a few of many options that are to be found and applied.

Mobile Website

You are sending sms with all necessary details, like website address, direct contact number etc. This means you are writing the sms concentrating on a wide population who carry smartphones.

So, these smart people will take a look at your website from their smartphone. What here a company need is a well-built mobile website.

Mobile website helps mobile users to study your website without any kind of distortion.

Strategize Your Sms Campaign and Avoid Spamming

Do not blindly write an sms and broadcast it just like that. Every business marketing team needs a strategy to get good conversion.

DO NOT HIT THEM OVER THE HEAD UNTIL THEY BUY.”

This line says to not overload your subscribers with a number of sms every now and then. This will irritate them and they will search to OPTOUT and you may even get negative review as a compliment.

  • Keep certain information added in your sms like CALL, HELP etc.
  • Keep your subscribers updated about the new deals, features, and updates.

Gather Resources

Develop a good and qualified marketing team to develop a strategy. Let them use good sources and providers to get better result out of the service. Focus on good service not cheap service.

An initial expense will later provide you sweet result in the form of growing ROI.

Lack of Creativity

Following same sms again and again! This happens when the person have very little time to concentrate on marketing. So, better build a team who may give time and focus on creativity.

  • Do not send same sms again.
  • Give new deals, offers, and coupons unique to your customers that will help pull the customers.
  • Change your content and format of sms.
  • Do not share the same message with the customers through social media or mail. Keep it different.

Finding it Expensive

Is spending $100 per month on a software which is not used due to lack of customers with zero ROI or spending $500 on a marketing team and developing 83% ROI.

So, it is better to deal in expensive team and service initially to get future benefits.

SMS Sending Frequency

Now, here you need a proper timetable. How many times an sms campaign must be sent;

  • Once a week
  • 2-3 times a moth

This is sufficient!! The more consistent, the more better.

Leverage Immediacy

This is the point, which make sms the one of the most available channel to connect with audience.

Connecting directly to the personal device the customer owns is awesome.

As per the experts above 80% sms are opened rather than email which serves only upto 20% open rate.

Stick to it till success

There is one saying about which describes the patience.

Rome wasn’t built in a day!!!!”

So no need to lose hope by just attempting 2-3 times in sms marketing. You’ll get the success gradually and this will help you study the industry in detail. A long process will let you go through a lot of clients, their different behaviors and requirements. You will develop a dynamic and strong unique approach.