20 Stunning Facts To Guide Why You Need Digital Marketing!

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source)

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source)

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source)

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source)

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source)

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source)

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source)

8. 71% of companies planned to increase their digital marketing budgets this year. (Source)

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source)

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source)

11. 76% of B2B marketers say they will produce more content in 2016. (Source)

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source)

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source)

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source)

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source)

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source)

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source)

18. 76% of B2B marketers say they will produce more content in 2016. (Source)

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source)

20. 60% of all organic clicks go to the organic top 3 search results. (Source)

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