10 ways to promote real estate business with bulk sms marketing


As you are in the business of real estate, then we are sure you must have tried a lot of things to promote your business. Right from fliers to ads in newspaper, every promotion move would have cost you a bounty. If you are now looking to reduce this cost and at the same time increase your conversions then keep reading this space as we are about to tell you a simple solution for all your promotion needs.

The answer to your above worry is simply send sms to mobile. Yes you read that right and we are not talking about 1 or 2 sms but to a large number of potential customers at just one go. There are a lot of bulk sms service providers in India, however we had suggest you to use the obligr.com service of India sms. The service will consist of sending bulk sms through an open source sms gateway. The gateway will have tie ups with almost all the major carrier service providers which will you to reduce your bounce rates. Thus you will be able to reach a lot of people with a guarantee. Also buying the sms premium account, will enable to target your prospects geographically. This targeting will help you avoid being treated as a spam sms and will help you gain more credibility.

Now below we will tell you few ways to promote your real estate business in a simple yet efficient manner.

1. Send SMS only after doing a thorough research of customer database.
2. Buy the customer database from a trusted provider. Many numbers might be not in use which will lead to higher bounce rate.
3. Keep your message simple and precise. As you are limited when it comes to availability of characters so keeping message short will get you more conversions.
4. Always provide a website link in your SMS. For this purpose use URL shortener.
5. Send multiple messages on a routine basis. The content should differ slightly.
6. Do not spam the inbox of your customer. Maintain a frequency that will avoid user blocking your number.
7. Do not message on numbers that have been registered under DND.
8. For international clients, you will need to use gateway that provides free international SMS services.
9. Analyze your reports on daily basis.
10. Test run your campaign on a small number of people before going wide.

With this we are sure you will be able to achieve your objective of increasing your clientele base.

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