15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step

Nowadays chatting apps and lot of new things have discovered but the importance of the text messages can never be replaced.

Think of a thing which you see at very first in the morning, and keep on handling it whole day even before a second you’re going to see.

Your phone. Right? We all use our mobile phones and assume it as our body part. If something is so important, then how you can avoid using such thing in your marketing strategy.

It’s always good to have  hands spread in different marketing techniques but doing marketing without SMS Marketing is nothing more than trying to wipe water from an ocean. If you’re still using a lot of marketing techniques and think a lot that why you should go for Mobile Marketing if you’re already using so many techniques.

Then, we have 15 reasons with data to make you understand why it is very important for your Marketing plan to include the SMS Marketing Strategy.

1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. [Source]

2. 75% of phones worldwide (4.5 billion) are text-enabled. [Source]

3. Text messages have a 98% open rate, while email has only a 20% open rate. [Source]

4. 98% of opens their text message within 3 minutes. [Source]

5. 43 %of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. [Source]

6. Nearly a third of consumers have subscribed to mobile marketing from brands, but 35 percent of them aren’t getting relevant messaging. [Source]

7. The open rate of SMS is 98 percent compared with 22 percent for emails. [Source]

8. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. [Source]

9. 70 percent of mobile browser searches lead to action within an hour — 40 percent are on tablets and 60 percent on smartphones. [Source]

10. 47 percent of consumers want mobile offers on their devices when they pass by a store.[Source]

11. Mobile offers are redeemed 10x more frequently than print offers.[Source]

12. 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. [Source]

13. Mobile marketing ad spend grew more than 100 percent in 2013 and expected to be still growing.[Source]

14. the number of smartphone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011. [Source]

15. 70% of mobile searches lead to action on websites within 1 hour. [Source]

These were some of the dogged results of mobile marketing. Till now you must be amazed seeing these data.

Don’t panic, if you have not started the mobile marketing for your business. Start, turning it on from today onwards because your customer needs to know each frequent step of yours. All you need is to understand properly this Mobile Marketing Strategy.

It’s always good to make your customer feel relaxed and let them know all your updates through their fingers without even opening their laptop or desktop.

4 Techniques To Optimize Your Email Opt-Ins And harvest A Long Email List

You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.

Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.

So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.

So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have short email list rather than making people leave you.

1. Ask For Appropriate Information

Taking the information from your customer is the key feature of conversion. So, understand the difference between conversion and leads. If you want more and more no. of conversion ask the minimum question you can ask. This will break the hurdle and difficulty for people to opting in and make it as an easy approach for them to get connected with you.

But if you’re looking for good leads and looking forward to assisting them personally, then  there will be no bad in asking some extra but relevant information.

2. Make it An Eye Candy

Definitely, our mind gets stuck and our fingers stop scrolling when we see something really compelling. So, it’s very important to make your opt-in page an Eye Candy so that you can attract people towards yourself. The most catchy thing which can pull your visitor’s attraction is the graphic representation of your sign up  page.

Try to select a good combination of colors, always make your opt-in page a little contrast with your website.

If you’re including e-book or email newsletters as a gift with your opt-in page you’re increasing your probability to get more subscribers.

3. Choose The Right location For Your Opt-in

There are four places where you can locate your opt-in form: front and center in a sidebar and on a squeeze page.

Each place serves its own importance and demerits, for example, if you use a pop-up opt-in in the front of your website, it is the first thing which your visitor will see but at the same time, it turns off some visitors by making your website appear spammy.

Putting your opt-in in the sidebar can be a safe side for you. It can’t be said as prominent but by this, your opt-in will be visible and will allow your subscribers to check it at any time. Putting your opt-in on a squeeze page which includes a headline and  benefits can be effective if you are concentrated for a targeted traffic.

If you’re thinking of using a pop-up then let me guide you that definitely most of the time it works but sometimes it appears very  undesirable in a lot of ways. It’s quite annoying and many browsers plug-ins can even easily block them. So if possible try to avoid this option.

4. Use An Effective Headline

The headline in a website opt-in plays a very critical role because it is a line which gives your visitors a reason to give their information to you. Create an effective headline because it will attract your visitors and compel them to fill out their personal credentials and click the submit button.

It should be something showing the benefits that why they should go for it and should contain a really appealing Call to Action.

Whatever offer you’re providing make it very clear and try not to miss out your visitors.  Display it in  a large and highly readable way. And  be sure to double-check for typos.

Not only  these four  but there are various alternatives to make your opt-in shining and attractive. So keep on experimenting your opt in because this is the media to harvest a large email list.

Once you start to optimize and working for your opt-in form it will become a highly effective media to grow and harvesting a list of interested and happy subscribers into your sales.

A Complete Guideline To Mobile Marketing (The Best Marketing Strategy)

On an average, a normal person carries out 221 task per day on smartphones which are very high relative to desktop or laptop that is 144 tasks a day.

Those were the days when work for people is to sit in front of a desktop. Now the first thing what I do when I wake up in the morning is to check my phone.

The same routine is getting followed by almost every person who owns a phone.

If you give that plenty of time of your day to your phone then why not evolve this phone as your business criteria.

Yes! Including phone can help you in growing your business faster and faster. So, be wise and start including SMS service as your sound marketing strategy.

For me, SMS is the safest side for any business. The best thing which makes it the safest for me is, there is no spam box for SMS.

If I am conveying a message to my customers I know that it will reach them. Here are some guidelines that will help you understand mobile Marketing in better terms.

What is Mobile Marketing?

Mobile Marketing also known as SMS Marketing or Text marketing is a valuable marketing tool to get in touch with your customers. It helps you to get connected with your customer through the device in which 90% of people found to be engaged, the mobile phone. Being in a single location you can with just one effort can inform all your customers about your latest information. That’s what we need in the marketing area. Right!

When To Do Mobile marketing

Definitely, there is no spam box for SMS but we should never blow off the importance of SMS Marketing. Never make your SMS frustrate your customers enough that they start to assume your texts as spam.

We even don’t like our best friend to text us all the time. Right!

Texting your customers 2-3 times a week is a decent number to help you with.

Where To do Mobile Marketing?

We made you understand what mobile marketing is and when we can make it out. No, the next question which blinks in our mind is where our customers supposed to be when they receive our text. The simplest answer for this is “Anywhere”. Yes! That is the real power of mobile marketing.

Your customers carry their phones everywhere and anywhere. So you can text them anywhere. Although it would be quite a frustrating If you start disturbing your customers at late night. And definitely, we send a text so that it could be read out by our customers.

So, it would be good to avoid sending texts at late night until your customer has enabled to receive your services 24X7.

Why Mobile marketing?

There are a lot of reasons why you should turn your head for Mobile marketing. It’s an easy approach and you know that if you have sent the text to your customers, you are done with 90% of your work.

If you have any offer, spread it out within minutes. You can even include pay by text option so that your customer can make a purchase directly from your text.

So, it can increase your sale, an easy approach, a cost-effective technique, safer side to contact your customer. That’s what we call a rocking marketing strategy. Right?

How to Start Mobile Marketing?

Now the most important part of Mobile marketing comes ahead, how to start Mobile Marketing so that it can help you growing your business.

All you have to is to create a busty campaign and gain a large number of subscribers.

Once you succeed to maintain a decent number of the subscriber. Pick out the best SMS Marketing provider Company which will suit your needs and budget and then go ahead.

Start setting your own campaign and get connected with your customers.

So, start working on the stuff you handle all the day in your hand. Mobile marketing will not only help you in gaining sales but will also build your image and customer service. And these are the things which convert a small company into a cast or can say a brand.

If you want to know more about Mobile Marketing stay connected with us.

As we know, content is one of the top online marketing trends. A blog is an effective and new form of marketing. It offers good stuff for business like lead generation. A blog is a platform where a blogger or business owner can share educational content like informational articles, tutorials, product demo, videos, attractive visual content, and many more for readers & customers. It builds an online reputation & generate more quality leads for business- Click here to learn more.

But million dollar question is, how can you create your business blog more interesting and engaging? How can you attract more people to your blog? If you are curious to know answers of these questions, give this article a view. This article contains some helpful tips which will surely help you.

Let’s start with some blogging tips.

Tip #1. Know Your Business Goals

  • The hardest part of blogging is the beginning

  • Find out what are your objectives for the blog

  • Inform your readers about your business mission & values

  • Educate customers or readers about your products or services

  • Establish yourself as an expert in your industry

  • Offer blog post on regular basis.

business goals

Tip #2. Know Your Audience

  • Visitors can communicate with you directly through their comments.

  • Visitors share their information to get some educational stuff like eBook, guide, webinar, white papers etc.

  • This help you to learn about your audience.

           -Industry type

           -Business type

           -Revenue

           -Locations

           -Age range

           -Gender

           -Occupation

           -Education level

  • Use this information to develop ideal content which can solve their queries

  • Build your network. Create community & join community to share your content.

know your audience

Tip #3. Create Content Strategy

  • Don’t just plan to write- Create a strategy.

  • Create content that serves both your business goals and your audience.

  • Create a blog post with original content on regular basis.

  • Never create a boring content. Follow RITE- Relevant, Interesting, Timely, and Entertaining.

  • Tell people about your post with a great headline.

  • Develop relationship with bloggers in your niche industry.

  • Stay up to date about your industry and share updates, news etc, with your audience.

  • Create different type of content:-

          – Blog Post

          – Videos

          – Tutorials

          – Product demo

          – Infographics etc.

  • Choose the topics which are relevant to your expertise.

  • Offer relevant content which is related to your title or topic. it is the most important practice you must follow.

  • Find the best time to write.

create content strategy

Tip #4. Clean Design & Layout

  • Make sure your blog is user friendly so people can engage with this.

  • Provide subscribe option to blog, so visitors can subscribe & get new updates of your blog.

  • Visitors or users can navigate to previous blog post.

  • Blog must be easily accessible from website homepage.

  • Blog must has search function. It allows users to search anything on your blog.

  • Users can easily like & share posts on social media channels.

  • Update your content regularly that makes it more engaging.

  • Media can grab visitor’s attention easily. So add attractive media like images, video etc. Which should be relevant and related to content.

clean design & layout

Tip #5. Some Other Best Practices

  • Post must have a catchy title which can grab attention like “How to_____”, “Trends You Need to Know___”, “Top 10 Tips___”, “Most Effective Ways____” etc.

  • Bullets points should be used to break large sections.

  • There should be at least one visual or media in content which encourage people to click on your blog post.

  • Adding a call to action can be a good way to engage readers.

  • Post must focus on your targeted keywords. Select the long tail keywords.

  • Title must contain targeted keyword.

  • Blog post must include focused keyword at least a couple of times.

  • Image or graphics must contain alt text.

  • Links the post with other relevant pages & your previous blog posts.

  • Ask for comments, questions and feedback.

  • Ask your audience to share the post on social media channels like Facebook, Linkedin, Twitter & Google plus.

  • Share your blog post on social bookmarking sites :- StumbleUpon, Tumblr, Pinterest, Digg, Delicious etc.

Final Words !

So, now you have some best practices & if you follow these you can create more interesting and engaging blog.

A blog is far more personal and is an excellent way to give your company an unique edge & voice. It is an ideal way to ensure that your customers keep coming back to your site. Keep updating your blog and a little bit of patience will bring good results.