Email Marketing

Email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.It allows you to create more targeted and personalized messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Top Five Reasons to Use Email Marketing:-

It can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.

It is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.

Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.

Email marketing and sales campaigns can be measured in detail through open-  up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.

Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.

Email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.

It’s nice to see you planning your maiden blog / business website. I believe you’re new to the fore and in tizzy about how to start best Shared, Dedicated and VPS Hosting. To give your new venture a cool start, you need to be sure about the resources you use. The resources I am referring are domain name and web hosting.

Factors That Impact Your Selection:

While you’re out to buy a hosting plan, do consider some vital factors like the business type you want to float, services you want to deliver online, number of pages your website may contain and the resource you would prefer to carry. These factors should primarily be addressed before fetching a deal with web hosting company.

How To Decide Which Web Hosting To Choose?

It’s quite tough to choose one, but for uninterrupted online presence and increased user engagement, it’s crucial. There are so many options available, and you have to go for one. I have summarized here the major web hosting options and their respective advantages for your business. Post reading, you can easily narrow down a hosting plan for your business that’s affordable and feature rich.

Let’s pick them one by one:

Shared Hosting:

As name implies, shared hosting is an arrangement of hosting resources offered to multiple website owners from a single space. That means, a #shared #hosting #platform enables multiple users to share resources like hosting space, bandwidth and processors. Technically, in this model, server acts as a host for multiple clients.

Since, resources allocated in such arrangement are shared among the users, the platform limits the use of resources like disk space, monthly traffic, email accounts, FTP accounts, databases etc. In addition to that, performance resources such as RAM, Server, CPU and Database are on a shared basis. If you are novice online business owner floating a small website that tends to consume less resource, Shared hosting is for you.

Dedicated Hosting:

As name suggests, the #dedicated #hosting is a configuration where server and other resources are devoted to an individual user or organization. Dedicated hosting servers can be installed in-house if you’re open to investment or can be purchased from reputed vendors. If compared to the shared hosting or other options, this is bit expensive but deliver considerable benefits to the users.

Since, no other user is sharing your hosting space, you can customize resources as per your business needs. Dedicated servers are scalable, means as your business grows, and you can upgrade the resources accordingly. If you’re exploring a #dedicated #hosting #plan that offers best value in terms of customization, uptime, congestion and security, dedicated servers are for you.

VPS Hosting:

VPS Hosting (Virtual Private Servers Hosting) is also called a Virtual Dedicated Server. They act as a dedicated server and are deployed / installed virtually a computer serving multiple Web sites. In this arrangement, a single computer can have several VPSs running own operating system (OS).

Software For each VPS configured include a web server program, a FTP program, mail server and specialized applications specific to your business. Best #VPS #hosting is a perfect solution for business owners who seek a fully customized website but can’t afford a dedicated server. A user can subscribe multiple virtual servers. For example, an organization ‘A’ with huge capacity can subscribe two virtual servers, one for their service website and other for managing product level sales. 


Interactive Voice Response (IVR) can be a lifesaver in such cases. Interactive voice response (IVR), which is IVR delivered via the cloud, by subscription, now makes a lot more sense for business from a cost perspective. Unfortunately, calling a business and being greeted with a recorded prompt can put some existing and prospective customers off. In this post, we’ll outline how you can make #IVR work for your business.

Here are few tips for a successful, hosted Interactive voice response (IVR) deployment:

  • Always give your callers a way to get to a real person: At the end of each menu, you should always give the option of pressing “0” to speak to a live human being (or to record a message if someone calls after business hours). Leading hosted #IVR systems will allow you to do this easily through a web-based management portal.
  • Put important information in your greeting: You’ll probably find that most callers need basic information, such as your hours, your address, or your website. Consider putting those details in your greeting, so most callers will be satisfied without having to push any buttons.
  • Choose your menu options carefully: You want to present callers with the most popular option first. This means monitoring how many people are selecting each option. For example, you might find the majority of callers press “0” to talk to a person asking for the customer service department. In this case, you should give that a “1” or “2.” The goal is to make sure that the main menu gives callers the most useful options and the option of going straight to customer service without requiring a human attendant.
  • Keep your menu options short and simple:Do NOT have more than five options—people won’t be able to remember them all. Worse, they’ll just hang up if confronted with too much complexity. For example, you might want to have a main menu with just two items, such as “new customer” or “current customer,” then give them more options from there.
  • Make sure calls are going to the right place or person: It’s a good idea to thoroughly test all the touch-tone or voice-recognition options on your IVR regularly. Make sure if customers press “2” for finance, their calls get routed correctly to finance. Most leading hosted #IVR systems provide a web portal with a friendly graphical user interface that allows you to quickly and easily change how your calls are routed.
  • Don’t frustrate callers with a long, cumbersome menu tree:Once a caller selects an option from an introductory menu, don’t lead them to another long list of menus to find the information they’re looking for. As a general rule of thumb, don’t make callers go through more than three menus before they find what they need—whether that’s a live operator, general information, or a transaction.


Do not lose even a single lead just because your agents and customers are busy grab Missed Call Service !

Success of your business largely depends on consistent and hassle-free communication with your customers. Missed call alert service is the shortest route to reach the service you are looking for and hence it has become indispensable for businesses these days.

Given here are the five aspects of missed call alert service which you are unaware of –

Whether you are a beginner or a mastered entrepreneur, your subscribers are important for the success of your business. New customers help your business flourish and missed call alert service is the easiest way to connect with your customers. Some other great ways to stay connected with your customers are:
•Lead Generation
•User Registration
•Coupons delivery

The second vital step after getting connected with your customers is subscription. As per a recent survey conducted, mobile phone subscribers have reached 976 million and continue to grow further. Incredible though it may sound but yes! Engagement level goes up to almost 10 times with missed call services. Here are the option you can offer to your customers to subscribe through missed call service.
•Query call
•Call to subscribe
•Subscription verification call

Quality of customers matters more than just quantity. Isn’t it? So verification is needed to get quality customers whether you have off line or on line business. With the help of missed call verification at the neck of your verification system, you are able to keep the garbage out of your business.

Companies keep on conducting surveys from time to time. Missed call alert service is the best and the easiest way to encourage more and more people participate because it does not comprise the tedious process of filling forms.

If you focus on pre-sales service only, your business tends to fail. To fix the shortcomings of the business, you need to identify them first. With the help of missed call alert service, you can get the feedback of your customers and know what actually they require and demand.
Needless to say, your customers maintain a hectic schedule and at that time completing tons of formalities or indulging in long conversations keep them at bay. Missed call service is the shortest, easiest and the most convenient path for them to reach you. So, be wise, think smart, grab maximum customers in just a ring and come out to be a winner.