MOBILE MARKETING

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:

1.80% of internet users own a smartphone.
2.Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
3.Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
4.Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

:How to Create a Mobile Marketing Strategy As with any marketing effort, every brand and organization will develop a unique mobile strategy based on the industry and target audience. Mobile technology is all about customization and personalization, which means mobile marketing is, too.

Step 1 – Create Mobile Buyer Personas
Understanding your audience is the first step to any marketing strategy, and buyer personas are a valuable tool to aid in that understanding. buyer personas are simply fictional representations of your various types of customers. Create a profile that describes each one’s background, job description, main sources of information, goals, challenges, preferred type
of content, objections, and/or role in the purchase process. It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience.

Make a specific point to detail your target audience’s mobile habits as well. How much of their web usage happens on mobile devices? Are they comfortable completing a purchase on a smartphone? A simple way to start is to research big data reports on mobile usage. Some interesting observations include:
1.65% of all email is first opened on a mobile device.
2.48% of users start their mobile internet sessions on a search engine.
3.56% of B2B buyers frequently use smartphones to access vendors’content.
4.95% of adults primarily use their smartphones to access content/information.

Step 2 – Set Goals
The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking your team some of these questions:

1.What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
2.If you are already doing mobile marketing, how are those initiatives performing? This conversation will identify what is already working, what is not, and what’s not even being measured.What are your main objectives for including mobile marketing in your overall strategy? Discuss why you’re considering mobile now, what conversations have led up to this point, and what
3.you expect from mobile marketing.
4.Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates. How similar or different is each persona’s mobile usage?
5.How are you engaging your mobile audience cross-channel? This discussion will help analyze how the channels you’re currently using can be included in your mobile marketing strategy.

Step 3 – Establish KPIs
Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

1.Engagement—Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to
improve mobile SEO.
2.Acquisition—Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to easily tap in order to facilitate click-throughs. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
3.Customer Service—In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

Step 4 – Monitor Mobile Metrics
Google Analytics can help monitor mobile usage of your site:

1.Mobile behavior data reveals how well your mobile content engages your audience.
2.Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimized for mobile browsing

CONTENT MARKETING

:What Is Content Marketing?

“Content marketing and service is a strategic approach focused on creating and distributing valuable,to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”Instead of pitching your products , you are providing truly relevant and useful to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

1.Increased sales
2.Cost savings
3.Better customers who have more loyalty

:Content is the present – and future
Go back and read the definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?).

:Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media: Content marketing strategy comes before your social media strategy.
1.SEO: Search engines reward businesses that publish quality, consistent content.
2.PR: Successful PR strategies address issues readers care about, not their business.
3.PPC: For PPC to work, you need great content behind it. : Content is key to driving inbound traffic and leads.

:Content Marketing in Public Relations
1.The internet has shattered barriers that once prevented businesses from reaching their target customers.
2.In the past, getting featured on TV was difficult or expensive — now you can upload a video to YouTube or Facebook and reach millions of people for free.
3.The same thing goes for making an announcement. You don’t need a publicist to communicate with your customers and fans.
4.Blog posts have replaced press releases. Facebook Live has replaced the traditional press conference. Everything you need for PR is right at your finger tips, and it’s mostly free!

:Content Marketing Best Practices
So you’re familiar with content marketing and its importance in an effective inbound marketing campaign, but are you doing them correctly? As mentioned in our intro, this is usually the area that most marketers struggle with, but thankfully, by following a few basic best practices, we can help you in your quest to get started in creating quality, relevant content.

DOMAIN NAME

:What is a domain name?
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.

A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more. The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. it will go to your website and no one else’s.
The price of a domain name typically runs between $15-25 per year.

With Website.com, a professional domain name is included for free with all premium site builder plans. With our current promo, you can own a custom domain name and create your entire website at only $1/month for the first year.

Professional emails at your domain name can also help you boost your credibility and build your brand. Email accounts are included with Website.com Business plans and above, starting at the promo price of just $3/month for the first year.

:Why you need a Domain Name
On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.

With Website.com’s premium plans, as a domain name is one of the most crucial tools to build your reputation, we include your custom domain name in your plan for free.

:Use a domain name suggestion tool
To overcome a creative block, try a domain name suggestion service like NameStudio. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant domain name suggestions that help you stand out from the crowd and resonate with your target audience.
Bottom line: You only have one shot to make a great first impression. And when you’re online, it starts with your domain name. So don’t treat it as an afterthought. Spend the necessary time it takes to create a winning domain name that will help build your great brand.

Any company, product and service names and logos referenced herein are property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

:Overview When DNS was not into existence, one had to download a Host file containing host names and their corresponding IP address. But with increase in number of hosts of internet, the size of host file also increased. This resulted in increased traffic on downloading this file. To solve this problem the DNS system was introduced.

Domain Name System helps to resolve the host name to an address. It uses a hierarchical naming scheme and distributed database of IP addresses and associated names

:IP Address
1.IP address is a unique logical address assigned to a machine over the network. An IP address exhibits the following properties:

2.IP address is the unique address assigned to each host present on Internet.

3.IP address is 32 bits (4 bytes) long.

4.IP address consists of two components: network component and host component.

Each of the 4 bytes is represented by a number from 0 to 255, separated with dots. For example 137.170.4.124

INTERNET MARKETING

:Internet Marketing News Internet Marketing is the most inexpensive way to reach your target market, regardless of the size of your business. Also called online marketing, Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet Marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

Who can benefit from Internet Marketing?
The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.
Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media. Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience.

Getting an Education in Internet Marketing?
A thorough marketing education will introduce students to multiple aspects of Internet marketing and its place in the wider spectrum of commerce. Students should expect courses in everything from content composition, to data analysis, and the principles of management.
The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe In Design and Dreamweaver, as well as both free and proprietary website analytics software. This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.

SEO (SEARCH ENGINE OPTIMIZATION)

SEO is short for “Search Engine Optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.

That’s because keywords are the first things you should learn about when you start to optimize your blog for SEO.This guide is written for a beginner like you to understand the most
fundamental concept of SEO – keywords.
Let’s start with the basics…

If you have been blogging for a while, you probably know that 95% of your traffic is coming from 5% of your posts. In other words, you are probably getting a maximum amount of search engine
traffic from a few hand-picked posts.

Have you ever questioned why these posts are getting so much traffic? Well, the answer is you must have done something right.
Right?
The reason is, some of your posts got ranked on the first page of a search engine for keywords that are highly searched for by users.

So here’s the main question to think about:

:Who is the one ranking your content?
At the end of the day, it’s a machine (algorithm) which looks for certain signals in order to rank the content appropriately.
When I say “ranking” of the content, what do I mean? In this context, ranking is the order that pages appear in a search engine’s results page (SERP).

There are many Search Engine Optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy
of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

:Organic Listings
Organic search engine listings are those that appear down the middle of the page. Search Engine Optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google®, Yahoo!® and MSN® use “robots” or “crawlers” to score websites across the Internet. Robots “spider/crawl” each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your Search Engine Optimization strategy to position yourself well among the major search engines.

:Paid Listings
Yahoo!’s Pay Per Click Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! Pay-Per-Click is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.

A comprehensive Search Engine Marketing campaign may encompass both organic optimization for long-term success and a pay per click campaign for immediate results.

Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:

SEO Keyword Research: Choosing the right keywords is critical to Search Engine Optimization success.
301 Redirect: The primary search engine friendly way to redirect your domain name.
Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.

:The four pillars of Search Engine Optimization
The four key areas of SEO that site owners need to consider are:

1.technical: How well your content can be crawled and indexed.
2.content: Having the most relevant and best answers to a prospect’s question.
3.on-site: The optimization of your content and HTML.
4.off-site: Building authority to ensure Google stacks the deck in your favor.
5.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your effort.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

:Summary: does not need to be overly complex. There are four key areas of Search Engine Optimization that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.

I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Email Marketing Business

Email Marketing Business can take your business to another level as Email is the currency of web nowadays. Anyone who is online has an active email address. According to statistics, Email Campaign generates $40 ROI for every $1 spent. So why not use Email Marketing for your business to broaden the reach. We Offers Business Email Marketing Service to send the right mail to the right person. Experience how easy it is to create and send a beautiful & personalized mailer with marketing tools like Automation, user-friendly drag and drop editor, advanced segmentation, A/B testing, advanced metrics, reporting, and more for today’s fast-growing business.

Types of Email Marketing Software
There are generally three types

  1. On-premise systems – They tend to be expensive because of licensing, complex setup, and maintenance needs.
  2. SaaS systems – They are installed on the provider’s server. This makes them easy-to-install and update.
  3. Cloud-hosted systems – These are the best option if you are looking for user-friendly platforms, flexible, and affordable services.

Benefits of Email Marketing:-
The advantages that come with a well planned and targeted campaign are numerous. Below we outline some of the top Benefits:
• Cost effectiveness: Most online platforms offer affordable monthly rates and even free plans for a limited number of subscribers.
• Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces.
• More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns.
• Better understanding customer behavior: The campaign tracking options allow you to better understand what makes your customers tick.
• Boosting brand awareness and strengthening brand loyalty: Strengthening your brand means boosting its visibility and increasing its value. This is one of the goals you can achieve by sending out nicely crafted and well-conceived emails that are more than just another sales pitch.

How to Write Content for Email Marketing: 10 Timely Tips
Email Marketing is different than social media. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. With this in mind, consider these functional tips for how to write content for Email Marketing.

  1. Write a good subject line.
    The subject line is the gatekeeper in the world of Email Marketing. Write a good one and you’ll see a satisfying open rate. Write a poor one and you’ll suffer the sound of crickets in the
    background of your campaign.
  2. Personalize your emails.
    Personalized email copy performs better than general email copy. With this in mind, input your customer’s name into your email subject lines and be sure to target the body of your email so that it speaks
    directly to your audience and nobody else’s.
  3. Make your emails clear first and catchy second.
    Catchy emails are great, but only if they’re also clear enough to make your audience want to click on them. With this in mind, focus on making your emails clear and descriptive first, and
    then make the catchy second.
  4. Keep your subject line related to your copy.
    Even if your subject line is clear and catchy, it’s all for naught if it doesn’t also align with your body copy. Keep in mind that delivering what you promise is critical in the world of
    email, and only people who can truly do this succeed in the long run.
  5. Keep it relevant.
    Relevance is critical for a good email, so be sure to tie the content of your email in with something that will ground it as relevant and in-demand. Current events work well, as does some
    personal detail about the audience.
  6. Write all of your email copy in the second person.
    Second person is the best voice for email because its personal and unique. When you reach out and speak directly to your customers, it’s easier for them to relate to the voice and content
    of your email.
  7. Showcase the benefits rather than the features of your offer.
    If you’re making an offer via email, be sure to showcase the benefits of said offer rather than the features. In addition to being more valuable for readers, this also helps present a
    realistic picture of your product, which goes a long way toward helping people understand what to expect from it.
  8. Keep it short.
    Email Marketing is not the place to get long-winded and verbose. Instead, keep your emails as short and to-the-point as possible. This enhances the likelihood that you’ll keep you audience’s
    interest and also serves to keep you on track and on topic throughout the duration of your email campaign.
  9. Let your personality shine.
    Your personality should show through in the emails you write, and it will benefit your company and your personal brand if you follow this tip. While you always want to be professional,
    allowing your personality to shine through your email copy is an effective way to differentiate yourself from the crowd.
  10. Don’t spam.
    Spamming your readers is the cardinal sin of Email Marketing. With this in mind, only send out posts when you have things to say and don’t ever, ever send out an email just to send out an email. Customers are quick to unsubscribe, and you could be landing yourself in hot water as a result.

What is Cloud Telephony?

Cloud Telephony Service is a technique used to deliver telephone applications on the cloud as a hosted solution. It is a messaging and voice service that does not require traditional business telephone systems such as PBX or EPBAX.
It is a mode by which enterprises and businesses could make or receive multiple voice calls and messages simultaneously, without investing on any additional capital infrastructure.
Services like IVR, Call recording, Text messaging, Call conferencing, Custom greetings, Business hours etc. are only some of the many features Cloud Telephony providers are offering now.
The smartest way for you to manage business calls at a global level without compromising on quality and cost is using the services provided by Cloud Telephony companies.

Our Cloud Telephony Services are inclusive of the following features:-
1.Our experienced team of experts, are efficient in managing & maintaining a cloud system and offer fully managed services. Our support team also takes care of the system in case of any glitch or issues.
2.We ensure a complete three sixty degree support from back-end system, along with proper Resource scaling, as per the need of the end-user.
3.A data center is required to operate the Cloud system to run servers. Our self data center is absolutely reliable with high security, low downtime and acts as a quick solution to temporary technical glitches
4. Confrontational changes can be made directly through the browser, ensuring a complete control over the system.We too provide guidance to make certain changes almost instantly.
5.The system allows to Integrate it with relevant software to maintain an organized Customer Relationship Management (CRM) along with complete details of incoming & outgoing calls, and listening to the conversations as well.
6.System can be easily managed and controlled from online browser control panel. No dedicated tech team is needed.
7.Our Cloud Telephony Services help to improve customer experience by offering full calling statistics for tracking.
8.Our Cloud Telephony System is mobile, and can be accessed from any part of the world, anywhere & anytime.

Benefits of CRM and Cloud Telephony integration:-
The main benefit of Cloud Telephony is people get a lot of flexibility in work. Call center personnel can operate remotely and thus have an option to work from home. Apart from the low probability of data loss and precise logging of information, integrating CRM and cloud telephony allows for more speed and higher employee productivity. With the strengthening of CTI abilities, each time a new contact is established, constructive communication can be formed accompanied by a meticulous recording.

  1. Minimum Human Intervention
    Integration leads to greater amount of energy and time with CRM users. Efficient information management system lets the company focus on catering to the customer’s needs. Fusing the powers of computer and telephone creates an environment armed with information that can be transformed into meaningful insights. Automatic dialing through CTI eliminates long hours spent on dialing the contacts. Click dialing also allows CRM staff to divert more time into the conversation than monotonously dialing numbers.
  2. Track information from other sources
    Some events are not recorded directly in the CRM such as text messages, personal dialogues, and Social media messages. The telephony solution comes with tools which will help you keep track of information you receive from other sources. Once the information is available at a singular spot, you can comfortably reach out to it while in need.
  3. Cross-use Analytics
    The application of business analytics differs for CRM and Cloud Telephony. This will also depend upon the kind of information involved and its use. The CTI system will provide you with information on the timing, duration, and frequency of phone calls. Integration of CTI and CRM leads to a consistent flow of information to know your customers fully. This information includes interaction on social media platforms, contacts browsed, the level of responsiveness to calls and emails and general level of interaction with customers.
  4. Scope of Customization
    If you are using Sales force and Twilio as respective solutions, they provide huge scope for customization. One such browser-based call center software builds using Twilio is Talk desk. It readily integrates with Sales force and with Interactive Voice Response (IVR) and Skills-based Routing, callers are routed to the agent who is most qualified to meet their needs based on customizable data. With real-time and historical reporting, call monitoring and call recording, agents and managers can make data-driven decisions based on comprehensive information.
  5. Improved Data Analysis
    Customer needs can be clearly understood by analyzing data. With CTI and CRM coming together, series of data-related functions can be executed with high efficiency: utilizing records for business planning, tracking and logging of calls and acquisition of information in CRM following every call. In this way, the business leaders have insights for better decision making.

Digital Marketing Service Provider

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.

”At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.”
“Inspiration is the most important part of our digital strategy.”
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

According to Sales force, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital Marketing today depends upon different types of audience interactions with various online marketing types. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about online marketing types and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.

Enter Digital Marketing — in other words, any form of marketing that exists online.
We talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about Digital Marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how Digital Transformation is carries out today.
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.

Different types of Digital Marketing Opportunities :-

To come out of such scenarios, it is very important to know the different types of Digital Marketing Opportunities that are available to your business.
1.Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2.Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3.Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
4.Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
5.Digital technology – the marketing technology or mar-tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

1.Evaluate your current digital capabilities and identify gaps
2.Define a vision for future use of digital media and technology
3.Define a performance improvement system based on KPIs and dashboards
4.Create a long-term road map
5.Review and improve staff competencies and skills
6.Structure the modern marketing team
7.Manage Change

Therefore, without further ado, let us go through Digital Transformation. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.
You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.

So, in essence, various types of Digital Transformation channels & tactics come together to give rise to Digital Transformation.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our Digital Marketing Course.
Now, let us explore each of these platforms that are used for online promotions & visibility.

Missed Call Alert Service

We are India’s leading Missed Call Alert Service Provider offering Missed Call Number Service at most affordable rates. And as leader in providing Missed Call Service in India we ensure all missed calls are 100% captured real-time in our web-based call log panel.
We receive approx 5 Million Missed Calls per Month on our 1500+ active Missed Call Numbers. And to maintain ourselves as best Missed Call Service in India and to ensure maximum response or acknowledgment sms delivery to caller within minimum time frame. We have redundant network of all major Indian Telecom Operators and hence we ensure best telco connectivity across all cities in India. As a top miss call service provider we had been innovative in revolutionizing usage of Missed Call Services and thereby creating new opportunities for our clients to generate quality leads.

Mobile phones have become a multifaceted device and different dimensions are added to it offering Value Added Services. One such VAS, facilitating call management is Missed Call Alert
The Missed Call Alert is a lead generation value added service that allows mobile operators to equip the customers with an easy to use call log and notification system, for the calls missed while the called party was unreachable or his mobile device was switched-off. This, in turn increases their day-to-day call efficiency.
The Missed Call Alert VAS service uses SMS to inform the receiver about the calls missed whilst they were not reachable, as well as to inform the calling party of the availability of the called party when they are reachable.
The text message sent to the calling party can also be modified by end users. The number of subscribers to which the missed call notification is sent to, can also be controlled.

Missed Call Alert Service- Features
1. It is a hassle free way. Clients just dial a number that cuts automatically.
2. It is very cost effective mode. Zero cost for the callers.
3. It is very flexible to use mobile & landline phones.
4. Real time notification via SMS & emails.
5. Easily integrated with SMS, IVR & Emails.

Where to Use
1. Lead generation for business
2. User registration
3. Mobile number verification
4. In TV shows & TV ads
5. Voting, opinion polls & customer feedback
6. Off-line & on-line registration
7. Forget & reset the password
8. Branding & awareness
9. Alerts, follow-ups & subscription

Benefits of Missed Call Alert service
1. The probable comeback of your agents and customers
There are no worries of losing even a single lead just because the receiver of your call is busy, as the Missed Alert Service will be ready to ring the notification. Thus it is beneficial for every telecom operator to install a missed call alert service system as the success of every business lies in the communication channel, which should be barrier-free and quick in this modern era.
2. Your customers are connected
It’s just a matter of fact that which is of crucial importance for every entrepreneur that his customers are his prized procession and he should be the one to care about them thus it will increase the customer count as well as flourish his business and getting them notified every time through Missed Call Alert is a very smart way as they will every time come to know that someone was trying to connect with him and thus they might not miss any single moment.
3. A helping hand for surveys, voting, and matter of national importance
Companies are keen on conducting surveys from time to time, Missed Call Alert Service is the best way to connect with people and impart the wisdom for a better choice and motivate them to be a part of something big.

BULK VOICE CALL

Bulk Voice Calls Service and Bulk SMS brings in India empowers us to correspond with our clients by calling their versatile or landline numbers anyplace in India with a pre-recorded voice messages.
Voice Calls Marketing are pre-recorded voice messages that are sent to mobile and landline networks across the country. This communication technique is wide-reaching.

Bulk Voice Service enable you to send Voice Ads/ voice messages in known languages to mobile and landline numbers. Voice calls are powerful tools used for promoting products and in disseminating messages and information. The biggest advantage of Bulk Voice Service is that it takes the message to a large number of people in a relatively shorter period of time. The Bulk Voice Service come with a language customization feature that allows the message to reach people of different geographical backgrounds.
We offers a great degree easy to comprehend interface for sending Voice Calls & Text Messages acquires sensible rates. Bulk Voice Service helps you to upgrade your business. You can share our information to clients, companions and whatever other group. You essentially need to make an online profile and incorporate all the adaptable numbers or even extra every one of the contacts in a surpass desires sheet and select any suitable portion pack for your essential.

What are the benefits of using Bulk Voice calls?
The benefits for using Bulk Voice Service are:-
1.You can send voice message in your own language.
2.It is rich & easy to use control panel.
3.There is call scheduling facility.
4.It has an automatic dialer.
5.All India Land phone/Mobile Flat Price
6.You can upload Mp3 or wav files.
7.You can manage contacts.
8.You can create groups.
9.Bulk contacts can be uploaded.
10.DND & Non-DND Filtered Gateways
11.You can convert text into voice.
12.API Codes for Website/Software Integration
13.No Agent, No Dialer Needed
14.1000+ Calls Simultaneously,
15.It is run by fully automated system.

Advantages
In fact, it deals with numbers that you send to a number and plays the recorded message. Some of the widely used Bulk Voice Service areas are listed below as follows.
1.Obtain a response from members, employees, customers, and prospects
2.Political campaign promotion, voter registration, vote reminders
3.Marketing products and services
4.Announcements
5.Confirm preset appointments, pre-scheduled meetings, and conference
6.Fundraising for social cause
7.Business pickup and delivery phone notification
8.Set as appointment reminder
9.IT support staff for alert escalation process
10.Set as appointment reminder
11.Outbound voice call IVR
12.Call scheduling
13.Hospitality

Graphical User Interface (GUI)

A Graphical User Interface (GUI) is an interface through which a user interacts with electronic devices such as computers, hand-held devices and other appliances. This interface uses icons, menus and other visual indicator (graphics) representations to display information and related user controls, unlike text-based interfaces, where data and commands are in text.

A GUI is an interface, or interactive system, that allows professionals to accomplish tasks on their computers through images and icons, rather than text command systems. GUI appear in computers, tablet devices and mobile devices.

This is followed by a discussion of the differences between GUI programming and procedural programming, and a brief philosophy of GUI design. It’s has also been instrumental in making the World Wide Web easily accessible to individuals through the use of GUI-based “browser” programs.

These are the different types of Graphical User Interface elements

1.Windows: Display information on the screen. Applications open in a window, a web browser displays web pages in a window, and documents display in a window
2.Menus: Offer a list of choices. Menus list all the commands available in a software app and arrange commands in logical groups.
3.Input controls: Select one or more options from a list of choices. Examples of input controls include check boxes, option buttons, drop-down lists, toggles, text fields, and date and time pickers.
4.Navigational components: Move from place to place in the interface. Examples include breadcrumbs, sliders, search boxes, pagination, and tags.
5.Informational components: Inform the user of the status of a task. Examples include notifications of incoming messages, progress bars, tool tips, and pop-up windows.

What is User Interface (UI) Design?
User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.

Advantages of Graphical User Interface:-
1.Easiness for non-technical people
2.Drag and drop feature
3.Looks nicer than text interface
4.Hotkeys usage
5.User-friendly

Disadvantages of Graphical User Interface:-
1.Difficult to develop and high cost
2.Slower than command line tools
3.Extra attention required
4.Using flat screen
5.Time consumption

Bulk Email Marketing Software & Services

Email Marketing is an intricate art – each email has its own specific function, audience, and business goal attached to it. That’s why it’s important that when you’re planning your email campaigns, you work with an expert email service provider and marketing automation tool that understands the nuances of each marketing email type.
Some Email Marketing Software solutions focus so heavily on template editors and email creators they forget the most important thing – delivering your email to the inbox. Helping you improve your email list for marketing emails is just the start. By tapping into best practices and having the tools to track your performance, you can maximize your marketing budget.

Bulk Email Marketing Messages May Include:

  1. Email newsletters – This type of Bulk Email Marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audiences about an upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep them educated and entertained.
  2. Emails to drive acquisition – When new subscribers opt in to receive your messaging by providing their email addresses, it’s up to you to encourage them to take some kind of action that converts them into a customer, such as completing a registration signup form.
  3. Promotional emails – Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your open rates.
  4. Emails to retain existing customers – Keeping in touch with your customer base is important, since it encourages repeat business. You might want to send a special offer or even wish them a happy birthday — something that will keep you top of mind and make your audience know you care about their needs.

Advantages of Email Marketing
The Benefits of Email Marketing include:

  1. Cost- effective – the costs of Email Marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
  2. Permission-based – your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
  3. Flexible design – you can send plain text, graphics or attach files – whichever suits your message best. A choice of design options gives you scope to convey your business branding.
  4. Scalable – Email Marketing can be used to reach large audiences or smaller targeted lists.
  5. Personalisation and segmentation – with Email Marketing you can personalize messages. You can also segment your marketing list, so that your customers receive messages from you that they are interested in – this will help boost their engagement with you.
  6. Shareable – it’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.
  7. Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email Marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
  8. Measurable – you can evaluate the success of a campaign by using web analytics software. You can easily test different copy, subject lines and designs to see which is most effective. This allows you to optimize future campaigns.
  9. Benchmark – you can compare your results against others in your industry. There are many free Email Marketing bench-marking reports available – you will find these by searching online. Bench-marking data can help you to evaluate and priorities improvement opportunities.
  10. Test before you send – A/B testing of subject lines, calls-to-action, personalisation, email copy, images or messages ensure your email content is as effective as it can be before you send it.
  11. Less intrusive – unlike telephone marketing, recipients can read your message at a time that suits them. Customers can also update their preferences if they would like to receive different messages from you or unsubscribe if they feel they no longer want to receive your email communications.
  12. Environmentally-friendly – Email Marketing is better for the environment than direct marketing by postal mail because nothing is printed.
  13. Time-saving – through automation you can trigger emails to be sent to customers based on an action they have performed on your website – eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
  14. Real-time marketing – through Email Marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Disadvantages of Email Marketing
Some of the potential problems of Email Marketing include:-

  1. Spam – commercial email or ‘spam’ irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The ‘click through rate’ for untargeted emails is likely to be very low. See Email Marketing and privacy law.
  2. Undelivered emails – poorly designed emails may not get delivered. Emails that use certain spam keywords or characters in the subject heading or content of the email, eg £££s, FREE, click here, are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
  3. Design problems – your email must be designed so that it appears as it should across multiple devices and email providers. You may encounter a trade-off between design and functionality. Some people opt to receive text-only emails, consider how your message will look if this is the case.
  4. Size issues – files need to be small enough to download quickly. Emails containing many images may take too long to load, frustrating your audience and losing their interest.
    Resources and skills – for a successful email campaign you must ensure that you have the right copy, design and marketing list. If you don’t have the time or skills in-house, consider outsourcing some of these elements.

What is Copywriting?

Copywriting is re-arranging words to make things sell better. It is a text form of salesmanship. But there’s a lot more to it than that.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

What is the AIDA Copywriting Formula?
AIDA is the acronym for:
Attention
Interest
Desire
Action
The AIDA Copywriting formula is a well-known formula used by Content Writer and marketers to create effective Copywriting that gets results.

  • Attention
    There are 3 ways to capture your visitor’s attention
    • You can get their attention with a headline
    • You can get their attention with a video
    • You can get their attention with a hero image
  • Interest
    There are two ways to maintain your visitor’s interest.
    • Make sure that you’re writing for the scanners and the scrollers. For example, what do we do when we first arrive at a website? We decide if we want to stay there past the first five seconds. It’s important that you’ve written your copy and formatted the page to appeal to people who scan and scroll the page.
    • The next important element is the opening paragraph. How many times have you read a newspaper and the headline catches your attention? But what happens if the first paragraph is really boring and full of facts and data that is not interesting?
  • Desire
    There are three ways to create desire in your copy.
    • Show your products benefits
    • Explain how your product can change their life or how it can solve their problems.
    • Show the results other people achieved (testimonials)
  • Action
    Now there are three ways to get your visitors to take action.
    • A clear and obvious call to action. It is usually a bright colored button with some action orientated copy that is going to get people to click on it. You might have a subheading and a paragraph that talks about all the reasons why they need to take action.
    • Urgency is important. How many of you have bought a product that was on sale even though you didn’t really need it? But it was on sale and other people were probably going to buy it. There was an urgency to purchase it and it’s urgency in action.
    • You can also add incentives, bonuses or premiums. It is what you call the law of reciprocity. If you want to stand out, you can you add on bonuses as an incentive in order to get more people to take action.

Summary of the AIDA Copywriting Formula
In summary, here’s how to use the AIDA Copywriting formula:-
• You need to get their attention with a headline, video and a hero image.
• Maintain your visitor’s interest by making sure that the first 300 words are really interesting or engaging.
• Create the desire by showing the benefits of your product or service, how it can change their life and improve their problems.
• Use a clear and obvious call to action
• And lastly, show proof by demonstrating your product or service in action using before and after photos or videos, infomercials and testimonials from other customers.