Online Reviews

Increase Your Visibility with Online Reviews

How to Increase Your Visibility with Online Reviews – Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.

Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.

1. Reviews Equal Visibility

The goal of every single business owner on the planet is to have customers and make money. (If they say it’s something else, they are lying. Or they don’t understand their own business.) So while being “the best-kept secret in town” may seem like a compliment on some level, it’s really the opposite. In the end, being obscure is a great way to become obsolete.

Ensuring that you have plenty of quality online reviews is a crucial first step for getting bodies in the door or eyeballs on your site. Those businesses with the most reviews and highest average ratings are going to get more traffic both digitally and physically than those with very few reviews.

2. Reviews Build Customer Trust

Let’s be real: By and large, consumers simply no longer trust businesses. You can scream from the mountaintops all day long about how awesome you are, but if that sentiment isn’t being echoed by your customers, their peers will take note. Ratings and reviews have become a reputational shortcut—a digital marker of quality if you will.

3. Reviews Are Key to Customer Retention

Bad reviews are the worst. But get used to it; they’re part of the deal. You can’t prevent them, you can’t erase them, but you can control how you respond to them. Did you know that the simple act of addressing a negative review increases the chance that customer will patronize your business again by 16 percent? However, when you choose not to respond, that number decreases by 37 percent.

And, frankly, no response is still a response. Silence says so much; it tells your customer that you don’t care enough about their negative experience to even acknowledge it, which only serves to make a bad situation worse. Every single review is an opportunity to learn more about your customers and how to communicate with them effectively.

4. Constant Review Generation is Vital

It’s not enough to amass a pile of good reviews one time. Your review stream must be steady and continuous. 77 percent of customers now say that reviews more than 90 days old are irrelevant, so you’ve got to focus on keeping things fresh at all times.

Google’s algorithm openly rewards businesses that have what they call “high review velocity.” In other words, businesses with more reviews and that are reviewed more frequently are ranked more prominently in search results. The problem is that generating reviews isn’t as simple as you might hope.

An average of just one in ten customers will leave a review unprompted. The other nine? They’re too busy living their lives to spend time writing essays about your product or service. But if you reach out and ask them for their feedback, a staggering amount of them will at least consider it. How, then, do you ask?

Most marketers would assume that providing customers with incentives—whether in the form of discounts or cold hard cash— would be a surefire way to get them to compose a review, right? Wrong. Studies show that, in fact, the opposite is true.

5. Get Local, Get Personal

Reaching out to consumers locally and cultivating ongoing reviews there is the fastest way to boost your customer base. After all, 76 percent of all online searches for local business result in foot traffic within 24 hours. Those people are going to go somewhere for their meatball sub or their monogrammed towels; how do you make sure they find their way to you? Well, by making sure they’re able to find a plethora of positive, detailed reviews about why they should, of course.

Far too many businesses leave review generation and management up to fate. Do. Not. Do. That. You’re leaving money on the table every single day by neglecting to nurture this aspect of your brand presence. Providing canned responses to reviews is just as bad. Customers can tell when you’re doing that. And while automation can help in some instances, it really robs the interaction of the nuanced tone that comes from engaging with a real person.

sms campaigns

SMS Campaigns

A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?”

To that, I answer “no,” provided it is implemented correctly.

There are still a plethora of benefits to SMS, or text, marketing, including:

  • Instant
  • Direct to consumer
  • High open rate – Over 95% of SMS messages received are opened and read.

A major downside with this tactic is the ability to easily come off spammy. To avoid this, be sure you get permission from recipients before you begin marketing to them via text message.

When it come to SMS, be clever and unique in your messaging and offer true value. As easy as it is to market to your audience, it’s just as easy for them to opt out, so be sure to keep them engaged.

With mobile campaigns, always keep in mind that you are putting these together for real people. Strategy must be at the root of all of these tactics. You must understand your goals and audience first and foremost, and create an authentic, genuine, and valuable campaign around them.

As already mentioned, measure, measure, and measure. Kee modifying and testing your tactics until you find a method that gets the results you’re looking for.

Are you currently implementing mobile campaigns as part of your overall marketing strategy? What have you found successful? What are you struggling with?

election campaigns

During election campaigns term, the most demanding field is political campaign. To be successful in a political campaign you need to get support of people as many as possible. If you want your party to be more successful not only during election time but long after it then here is the best & modern solution to engage more and more people.

Bulk SMS Services for election campaign facilitates moderate in election campaigns. Now Political parties have shifted their strategies for election campaigns & political strategies from print to online media. It is cost effective and effortless way to promote their candidate and their party among the public. It enables ease communication with large volume of public.

Bulk SMS Services become a best way to sending information and promoting the thing as the popularity of mobile phones, smart phones & other mobile devices increases. Now a day many political parties are using Bulk SMS services to communicate with their volunteer & convey message to people.

Do you want most of the votes? You need to find an attractive way to keep in touch with people during election campaign and after it.

Why it is so important to keep in touch with people? During campaign people get information from several parties and politicians by media but you need to reach your voters through Bulk SMS Services and update them with your best work and try to get attention.

How it can be done? You have to find a communication channel that can allow you to reach to your targeted people & instant communication at any time & any place. You will find a modern channel to increase attention from people is called Bulk SMS Services. Now mostly all people carry their cell phone everywhere with them. With this solution you can reach the people by the effective way at low cost.

Where can be useful? For Internal meeting & outdoor meeting or moreover to keep in touch with people for update about your social work, you can use Bulk SMS Services of Transactional Bulk SMS Route. For election campaign you can use Promotional Route & Voice SMS or Voice Call in that you can do the campaigning to do promotion of your party.

ivrs

Interactive Voice Response systems (IVR’s) as it is commonly known, is a computerized program that interacts with customers without any need for the intervention of human beings to handle the process. IVR programming assists the callers with pre-recorded message templates stored in the system to help them with menial or monotonous tasks, which reduces the time wasted by the caller while waiting for a customer service representative to answer.

Need for IVR:

An IVR system –

  • Should be able to handle unlimited calls.
  • Have a robust monitoring system which makes processing fast.
  • Should seamlessly work with back-end applications which make it more efficient.
  • Should have the capacity to deploy data extremely

Advantages of IVR:

  1. Decreasing Call Volume

Previously a company with a limited set of employees would have to ultimately limit the volume of calls depending, on their capacity. This would result in smearing the brand value of the company since the customer service section could not answer the queries of the remaining callers. IVR services will allow continuous customer service to all your clients irrespective of any holidays or short staffing problems.

  1. 24×7 Customer Support

Is your live customer service care on hold due to some reason? Well, fear not as IVR will provide a 24×7 service to assist the callers anytime.  Non-stop service is the IVR solution that records and transmits messages during any part of the day or night, irrespective of any conditions.

  1. Better Customer Service

There was some speculation about the transformation of the customer service from live to IVR in the past. This transformation has culminated smoothly into customers enjoying the undivided attention they get through these IVRs. Other than being prompt, these IVRs can be personalized while satisfying the client’s needs. Tweaks can be implemented that allows personalized remarks by tracking the caller id of the caller. Personalized messages like wishing the caller on his birthday can be implemented which ignites the emotion of trust and respect for the company. Language options can be re-configured for every client based on their previous call which enables them to complete their task faster. These is a list of some personalized tweaks which can be incorporated into your customer service through IVR messages.

  1. Lowering Costs

So why do companies invest in technologies? One of their primary objectives is to reduce the costs incurred through the current process. Well, implementing the IVR’s software will definitely reduce your expenditure in the long run. Although you need to invest in the technology at the initial stage, you can reduce the intake of employees for running your live customer care service. Training these employees also takes up additional resources of your company and these costs are reduced too after employing the services of IVR software.

  1. Image of the Company

Maintaining the image of your company is essential and providing undivided attention to your customers is the best way to do so. The personalization concept of the IVR will allow you to interact with your client base seamlessly, which will ultimately help in gaining their trust. IVR’s can be a boost to SMBs. The IVR will allow enterprises to record messages and file them in databases which can be analysed to create patterns of the needs of the clients. For example, if there is a demand by the callers to incorporate a better menu in your IVR, you can update your software to meet the needs of the customers.